What You Need to Know About CBD Promotion in LA

So, you’re looking to break out into the cannabis market and grow your brand? If you answered yes, you’d need to know the basics of CBD Promotion in LA to give your business the best chance for growth. Fortunately, we cover everything you need to know in the article below. Read on for more information.

You Need the Best Visuals Possible
Let’s face it; everyone judges with their eyes first and foremost. Although we all try to avoid it, it’s a natural part of being human. We look for products and brands that match our tastes. That’s why your CBD business needs the best visuals possible. High-quality presentation is crucial regardless if it’s your packaging, brand presence, or promotional material.

Fortunately, you can hire high-quality agencies like Digital Mota to take professional photography and videography. Our team has years of experience in the digital marketing and cannabis industry. We know what works and what doesn’t.

Manage Your Online Presence and Reputation
Another way you can promote your brand is through your online presence and reputation. Customers use social media, company websites, and review pages to judge businesses. You’ll fall behind the pack if these channels aren’t properly managed or promoted.

That’s why you need to hire a full-service digital marketing agency like Digital Mota. We can take the burden off your shoulders and completely revolutionize your online presence. We will increase your business’s growth through social media posts, online content, and SEO strategies.

Network at Events
Another way you can promote your event is by networking at events. There are countless cannabis industry events every year. These gatherings allow you to network with other brands, vendors, retailers, and customers. You can also learn about the latest innovations and practices in your field. These events are crucial to reach more customers and clients. If you’re serious about your business’s growth, you need to attend an event ASAP.

Packages for Any Brand
We offer packages for any brand, regardless of where you’re at in the development process. Search Engine Optimization is a continuous process that requires long-term commitments. The best results are seen in 6-9 months of ongoing effort.

We have several different services available, including the following:

Bronze Package: An affordable starter package designed for small businesses entering the market. Includes keywords, content creation, website maintenance, and social media management.
Silver Package: Best for weed shops and brands that have a position in the market. Includes more keywords, SEO strategies, paid advertisements, backlinks, videography, photography, and more.
Gold Package: This is the ideal package designed to take your cannabis brand to the next level. It’s suited for stores and brands but can be custom tailored for any business.
We adhere to Google Guidelines and follow the best on-page and off-page SEO practices. Find out more today.

Hire Professional CBD Promotion in LA Today!
Separating yourself from the pack is essential in the digital age, especially in the cannabis industry. Your industry is crowded with competing brands, products, and dispensaries, all vying for the top spot. Digital Mota is here to revolutionize your online presence with proven marketing techniques and high-quality content creation.

We can take your dispensary to the next level with curated content, social media advertisements, and premium videography. If you’re serious about increasing your brand recognition, contact Digital Mota through the online contact form.

This Is How You Ensure Success For Your Los Angeles Cannabis Marketing Strategy

Whether it’s Los Angeles cannabis marketing or marketing for cannabis in general, success these days doesn’t come by easily. The competition has gotten much steeper, and the industry moves very quickly. The strategies that may have worked a year ago, may not be as effective when you use it today.

But there is one strategy that’s stood the test of time, the only difference is the platform used: influencer marketing. That’s what we’ll discuss in this short article.

The Power of Influencer Marketing
Since the beginning of media and advertising, influential figures have moved the needle in terms of driving sales towards a particular product or service. Before the internet exploded, you’d see celebrities endorsing their preferred brands through television and radio ads.

These days, social media is the dominating platform. Not only that, but you don’t need to be a Hollywood A-Lister to be an influencer. All you need is a large following and a massive reach that comes with it.

Let’s look at the stats, as stated in this infographic: 100 influencers can drive a thousand actions. That then results in up to 40,000 delivered social endorsements to millions of consumers. And given how easy it is to access social media, there is no exaggeration here.

How Does One Become An Influencer?
While it is easy to become an influencer, there is still a certain criteria to be considered one. First, they have to be a subject matter expert. They could be a professional in the said field, or they’ve racked up knowledge over years of firsthand experience.

Second, they should be able to provide value to consumers. This is how coaches and educators rise up in the influencer ranks.

Third, they also have to have some entertainment value. Let’s face it: people would be drawn more towards a comedic personality than one who is very dry and serious.

Where Do You Find Influencers?
Many influencers today leverage the multiple platforms that the internet has to offer. Some of them have high-ranking blogs. Others are social media stars with a massive following, whether it’s in TikTok, Twitter, or Instagram. A chunk of them are YouTube personalities with channels that have millions of subscribers.

And because of digital media, it’s easier to get in touch with them. As long as you have a sensible proposal and the resources to offer, they will likely agree to your terms.

How Does Influencer Marketing Translate to Cannabis Products?
This can be a bit tricky, since there are certain restrictions to abide by. For one, direct advertising of cannabis use in any form is prohibited.

Second, cannabis is still a taboo product on some level despite its known benefits. You can’t be making claims loosely, like how one could with the benefits of toothpaste. It has to have the backing of a medical expert.

How Are You Doing With Your Los Angeles Cannabis Marketing Strategy?
Have you used influencer marketing or any other related strategy? If you need professional assistance, we at Digital Mota are here for you. If you want to know more about us and our service packages, visit our website.

How to Do Effective Weed Marketing in California for 2023

There isn’t a template and formula for effective weed marketing in California. It requires a lot of research, as well as trial-and-error. But even then, success isn’t a sure thing.

However, you can increase your chances to get the results you’re looking for. The general idea is to keep your strategies up-to-date, since digital marketing is a fast-paced industry. And for 2023, here are some of the things you may want to look into.

Analyze the Competition
What’s great about digital marketing as a whole is that you can study the competition, and it’s completely ethical. Because chances are, they are studying you, too.

Now, you won’t go and copy your competitors’ strategies to its core. What you can do is pick up some ideas for you to execute on your own.

Give Utmost Importance to User Experience
If you’re making a checklist of things you need for your digital marketing strategy, user experience should be towards the top. It’s one aspect that would affect your SEO ranking, audience response, and overall online reputation.

User experience deals with how people feel about your platform when they explore it. Do they easily get turned off and leave your website, for example? If so, you may need to make some adjustments.

Educate, Don’t Alienate
Let’s face it: cannabis may be headed towards global legalization, but in some circles, it remains to be a taboo matter. Some people are still living in the past in terms of their belief about marijuana and the culture surrounding it, and that’s just how things are.

That said, any cannabis content creator won’t benefit from further pushing the stoner narrative, especially if they’re communicating with that crowd that’s against all things cannabis. What you can do instead is to educate.

Create content that’s backed up by research. You’ll find a ton of them through a quick Google search, and most importantly, don’t make any claims. More studies are needed to come up with definite conclusions, so stick to what’s presented, so far.

Effective Weed Marketing in California By a Credentialed Agency
If effective weed marketing in California is what you’re looking for, you may want to check us out at Digital Mota. Take a look at our packages and see which ones fit you best. From our end, we guarantee to deliver results, or at the very least, bring you closer to your goal.

For more information, visit our website.

3 Cannabis Digital Marketing Myths You Shouldn’t Believe

We’re living in the internet age, and Cannabis digital marketing is growing in popularity. And because a lot of companies are using it to their advantage (and making profits out of it), the competition is becoming steeper and steeper.

And due to its popularity, there are certain myths that people tend to fall for. It is, after all, easier to craft inauthentic information, and a lot of these have been passed around for a handful of people to believe. Don’t be part of this statistic. Here are the cannabis digital marketing myths you should steer clear from.

Myth 1: It’s Easy to Market Cannabis Because It’s Totally Mainstream Now
Yes, cannabis is more accepted by society now than it was about a decade ago. But to think that it is getting mainstream recognition is completely inaccurate.

Here’s an example: the state of California, where recreational cannabis has been legal for six years now, still has some areas where the magic bud is prohibited.

So while it is true that marketing cannabis is easier, it is still not an automatic success story. You will still have to play by some rules.

Myth 2: Email Marketing Won’t Work For Cannabis Because They’ll Automatically Be Flagged
This one is right in the middle. It is true that emails containing cannabis content may be flagged, especially since certain areas of the world have strict guidelines against promoting cannabis use. That could lead to your emails going directly to the spam folder.

However, you can avoid this from happening by creating content that is meant to educate and not promote. Society is still at a stage where further education about cannabis is needed.

If the content of your email is more about providing necessary and well-researched information, there’s less chance for it to be flagged and moved to spam.

Myth 3: Social Media Is Your Only Marketing Option
Social media will still be the ideal platform to spread information the fastest. But since many sites won’t allow promotion, you can use other ways to market your cannabis products.

Blog sites, for example, are a good way to start. Collaborating with other content creators and influencers is another option.

But as we mentioned, the sole focus should be educating the readers.

Our 420 Brand Acceleration Program Helps Your Dispensary Take Off

Ever since the legalization of marijuana here in California a few years ago, the market has been inundated with dispensaries and providers of all sorts of backgrounds, calibers, and target audiences. This has proven to be an excellent opportunity for plenty of emerging players in the cannabis industry, but it has also provided quite a challenge for them. After all, this flood in the market means that there’s quite a lot of competition out there, and it will hence be very important to be well equipped to face it. This is why here at Digital Mota, we can provide emerging players with a 420 brand acceleration program that can nurture them with the right tools and strategy to make the most of this boom.

420 Brand Acceleration Program

A brand acceleration program is a useful component of an initial marketing strategy, given that it helps an emerging player in the industry get started with generating their brand awareness. This usually entails that a seasoned marketing team takes a look at your company and where it stands. Going from there, they can build a strategy that more specifically adapts to your brand’s needs and targets any potential weaknesses. This all has to be a very comprehensive and personable process, since they need to develop a program that works for the specifics of the business in question. And, since we’re well aware of the marketing challenges of dispensaries and cannabis providers, we have developed our very own 420 acceleration program.

Helping Your 420 Brand Grow

When it comes to marketing cannabis-related products and businesses, it’s important to generate a reliable sense of trust and accessibility. The audience is, after all, quite knowledgeable about the subject matter, and they tend to not settle for less than what they want. This means that a personable approach will be necessary in order for your target audience to really familiarize themselves with your brand and its offerings. This awareness and familiarity is a key component of the overall brand acceleration strategy, so we prioritize this when it comes to the program.

Planning Out a Marketing Strategy

Digital marketing, like most other aspects of business, shouldn’t be left to chance. It’s very important for you to know where it is that you’re headed when it comes to your marketing, which is why we help you develop your own strategy going forward. Once you know where it is that you’re headed, it will be a lot easier to take the shorter term steps towards it. If this sounds intimidating, don’t worry. The Digital Mota team is here to help you with this journey and make it all the easier for you.

Contact Digital Mota
Digital Mota is a Los Angeles-based digital marketing agency that specializes in marketing meant for dispensaries, cannabis brands, and all sorts of related products. We are always helping emerging players in this competitive industry develop the marketing strategies that work for them. For more information, reach out to us by calling us at (888) 428-1887 or messaging us through our website. We’ll put your dispensary on that map in no time.

Trends in Marketing for Dispensaries in 2023

There has never been a better time to be in the cannabis industry. As rules and regulations continue to ease in the favor of business owners, the demand for quality cannabis and CBD products remains high. As you may have noticed, however, that means there is now more competition than ever. While at one point in time you may have been the only dispensary in the neighborhood, new businesses are now popping up left and right, and you need to find a way to effectively separate yourself from the competition. One way in which you can do this is by developing a comprehensive and well-rounded marketing strategy. Marketing for dispensaries is a relatively new space in the advertising world, but by combining tried and true tactics with quality customer service, you can give your customers a reason to keep coming through your door. In 2023, for dispensaries of all sizes, it is a must to have a solid digital presence, and that means more than just a three to five page website.

When you consider how you conduct business yourself, it may dawn on you that most of your commerce unfolds online. Whether it is retail shopping or looking for a professional service nearby, you likely turn to Google to find what you are looking for. Well, this same concept holds true for individuals looking for a dispensary in their area. In order to attract customers in your geographic location, you need to have a good social media presence and a site that employs search engine optimization (SEO) tactics. As 2023 approaches, there are some emerging trends when it comes to digital marketing for dispensaries, and at Digital Mota, we can help you develop a marketing plan that is right for your cannabis business. Read on to learn about how your business can continue to reach new clientele in the new year.

Micro-Influencers in the Cannabis Market
Marketing a product well means getting it in front of a relevant audience. In an increasingly online world, it can be difficult to know where your audience is, and traditional advertising methods, such as out of home (OOH) campaigns, can be a bit tricky in the cannabis world. One avenue that can work well in marketing for dispensaries is working with micro-influencers on YouTube, Instagram, Tik Tok, and other social media networks. Influencer marketing as a platform is expected to be a nearly $100 billion industry by 2030, so it may be wise to jump on this trend now. Micro-influencers, who are in the 10,000 to 100,000 follower range, can provide solid value, particularly if they produce content in the cannabis space. Networking with these types of influencers can help you reach a more diverse audience that is willing to engage.

Optimize Your Website for Voice Search
More and more people are turning to their Alexa or Siri devices when they are searching for products and services. While this has made it easier to find what you are looking for on the go, it has had a substantial impact on how websites should approach their SEO strategies. For instance, for a long time the use of simple keywords, such as “cannabis dispensary,” or “weed dispensary,” could be employed strategically on a website in order to be crawled by Google and other search engines. Voice search, however, is creating a need for more conversational keywords, e.g., “Is there a dispensary near me?” An effective digital marketing agency, such as ours at Digital Mota, can work with you to optimize your web presence for voice search in 2023.

Marketing for Dispensaries: An Increase in Video and Audio Content
During the pandemic of 2020, there was a noticeable surge in the demand for audio and video content. This trend has continued on, and we can expect 2023 to be a big year for content on YouTube and podcast platforms. As a cannabis business owner, you would be prudent to consider a foray into this area, as it can help you drive conversions. Not only can you create authoritative content in video and audio formats relatively cheaply, that content is also easy to promote and share on social media. Posting a video on YouTube is not only more cost-effective than a commercial on TV, it has the potential to reach a larger, more relevant audience.

If you are looking up your digital marketing game in 2023, look no further than the pros at Digital Mota. We have a number of digital marketing packages for every budget, and we take a multifaceted approach that aims to deliver results. To learn more about how we can help your business reach new heights, call us today at (888)559-5910 and schedule your initial consultation. You can also visit our contact page to send us an email.

A Guide on Your Dispensary Content Creation?

Since the recreational use of cannabis passed through the Californian government in 2016 the weed industry has been growing significantly each year and it doesn’t look like it is going anywhere any time soon. Only in 2021, over five billion dollars were made with cannabis sales only, and the number is expected to keep growing each year. Given the situation, the number of coffee shops also increases yearly, so if you want yours to stand out from the rest you will need to give something to your public. Here’s how Digital Mota can help you with your dispensary content creation by taking an expert approach with proven techniques.

Writing Educational Content

If you want to build a faithful audience, a fundamental item of digital marketing, you will need to provide your customers with an added value. It can sound difficult, but there is an easy way to give your potential clients what they want, with engaging content and educational articles. By combining those two, a big part of your dispensary content creation will be achieved, and will establish your company as an authority in the industry.

The importance of writing educational content on your blog comes from the following principle: if people find your content educational, they will build a stronger connection with your brand, given that they will trust you, and ultimately your expertise, products and brand. Once you have gained this from your audience, they will be more likely to seek your services and get your products when looking for cannabis.

What Digital Mota Does

And that is our aim at Digital Mota: we create informative and engaging content that will boost your reputation along the industry. How do we do it? By looking for the most used keywords in your business and writing articles with them, to increase your organic traffic. This way we will give your website an audience with tangible value when it comes to cannabis strains, guides and other related topics.

The articles with dispensary content creation may not always be enough. Anybody can make something up and just throw it up on the internet. This is why it is crucial to use links that prove that your information is valuable. This not only helps to gain the trust of your public, but it also improves your organic traffic and customer reach.

Digital Mota can Start Working for you Today

Another advice when it comes to dispensary content creation is to be honest with your audience. Don’t try to sell something you don’t have. Be simple with articles that tell your brand’s story, how it all started, the challenges you had to overcome, what you are doing now… the customers will then trust you because they will relate to your business. This is how you engage with your audience and gain the trust of your public. In addition to the texts, Digital Mota uses photography, videography and editing to achieve these results with our posts. If you want to increase your brand’s recognition, please call us at (888) 428-1887 or just fill out the contact form you are interested in.