Is it Worth It to Invest in Edible Marketing?

As a cannabis marketer or entrepreneur, edible marketing is probably something that’s not at the top of your priority list, and understandably so. Generally, recreational users still seem to prefer smoking their buds, either through a joint or a bong.

But the edible market is continuously growing, and you’d be surprised at how many people are starting to prefer it as their main method of consumption. This 2018 study, for one, revealed that people are now more inclined to choose edibles, primarily because of the absence of smoke, both firsthand and secondhand.

But does this mean you should consider investing a chunk of your money in marketing edibles? Let’s delve into it further.

The Stats
Let’s quickly look at the numbers from this 2021 research. It shows that in 2020, edible sales from the total market were at 18.4%, which is equivalent to $1.15 billion. That number jumped to 20.4% in just a year, which was equivalent to $1.38 billion.

There are a few reasons for this: one, newer, younger users are believed to be intimated with the other consumption forms these days, like dab rigs. Some of them are unable to roll a proper joint, while others aren’t fond of inhaling smoke.

The Variety
If you spoke about edible cannabis to an uncle who lived through the “flower power” era of decades past, you’ll likely hear more about space cakes and brownies. But since recreational legalization happened, manufacturers have come up with a wider variety of edible choices.

These days, consumers can enjoy cannabis edibles in different forms, whether it be gummies, candies, chocolate bars, and even infused sodas and juices. Entering a dispensary is like being in a candy shop, and that’s caused a dramatic change in how people consume their weed.

The Changing of Times
Society’s stance on cannabis alone has dramatically changed throughout the years. In a nutshell, people have become more accepting of it, and as a marketer, it’s only proper to adapt to the changing times.

Currently, we’re looking at the possibility of federal legalization, and that alone would create a major ripple effect throughout the industry.

Your Go-To Agency For Edible Marketing
If you’re planning to get started on edible marketing, we at Digital Mota are here for you. Check out our three service packages which you can tailor fit to your campaigns, whether new or existing.

How Will Federal Cannabis Legalization Affect THC Digital Marketing?

 As effective as THC digital marketing is, it doesn’t come out without challenges. Given that cannabis is still illegal on a federal level, marketers will have to jump through a few hoops just to move their campaigns forward.

But all that’s about to change. Recently, U.S. President Joe Biden pardoned around 6,500 Americans who were previously convicted of marijuana possession. These people will have their felonies wiped off their records. In one fell swoop, they get to have their lives back.

This may be one of the first steps to federal cannabis legalization. If so, it will affect the industry in a big way, including digital marketers for dispensaries. And here are some possible ways of it happening.

Less Online Restrictions
Right now, most social platforms prohibit any posting of cannabis, especially if it is meant to promote its use. That covers Facebook, Instagram, YouTube, and Twitter. Even Google has strict policies in terms of their Adwords.

But once federal legalization takes effect, these restrictions should lessen, if not disappear totally. This gives marketing agencies more freedom to advertise their products and ultimately reach a wider audience.

The Negative Stigma Disappears
There remains a negative stigma about cannabis despite the legalization of its recreational use. A handful of people will still adhere to the belief that it is a gateway substance to harder drugs, and would therefore avoid it like the plague while sending the same message to their loved ones.

But once the federal ban disappears, the negative stigma will gradually follow suit. And again, that will have a positive effect on the sale and marketing of cannabis as the wonder plant that it really is.

It Would Be Easier to Educate People
The federal ban on cannabis makes it more challenging to battle misinformation. But once it is lifted, educating people with the right information based on research would be much easier.

By gaining that valuable knowledge, society as a whole will become more open about the plant’s known benefits. Ultimately, it will be a smoother process in terms of regulation.

An Agency That Will Help You With Your THC Digital Marketing Efforts
If you want to save yourself from dealing with the hurdles of THC digital marketing, we at Digital Mota are here to help.

We have three packages to offer you, each one catering to your specific needs. If you need more information about us and our services, visit our website.

Does Your Brand Need Dispensary Photography?

Everyone knows clean-cut, professional, and eye-catching brands stand out on the internet. But in the cannabis industry, it’s even more important to separate yourself from your competitors. The cannabis industry is growing exponentially and isn’t slowing down, making professional dispensary photography a must. Here’s how to determine if these services are right for you.

Who Needs Professional Photography?
The benefits of professional photoshoots and videography are self-explanatory. These services enhance the appearance of your brand and products. With roughly 50 milliseconds to make an impression, your online presence becomes a larger priority.

Cannabis companies and dispensaries that are seeking to elevate their online presence can utilize these services to the fullest. For instance, you may use experienced photography if you’re an edible company to showcase your products in a brighter light.

Stand Out On Timelines
More users engage with businesses on social media than ever before. Nearly 100% of Instagram users follow one business online. Expert-level photoshoots enhance your online presence, painting you as a professional, trustworthy, and high-quality brand.

Digital Mota uses proven techniques that can be used for short-form video content, advertisements, and web design. These methods compound with other SEO techniques to take your brand to the next level.

Which Packages Include Photography and Videography?
You’re probably wondering which Digital Mota package suits the scale of your business and needs. Photography and videography are offered in the Silver and Gold packages. Here’s what you need to know.

The Silver Package
The Silver Package is best suited for dispensaries and up-and-coming cannabis brands. The main advantage of the Silver Package is that you start to reach a higher echelon with high-quality social media content, videography, and photoshoots. The Silver Package includes the following:

35 Keywords
2 Social Media Posts Weekly
4 Blogs
Online Content Creation
Paid Advertising Management
4 Hours Web Maintenance
5 Keywords for Google My Business
2 Stories and 1 video per month
1 photo shoot every three months
80 Approximate Backlinks
The Gold Package
The Gold Package is the highest tier we offer and is best suited for well-established dispensaries and cannabis brands. We offer total customization with the Gold Package, allowing you to focus on the essential aspects and take your brand to the next level. The Gold Package includes the following benefits:

70 Keywords
4 Social Media Posts and 4 Stories Weekly
8 Blogs
Online Content Creation
Paid Advertising Management
8 Hours Web Maintenance
10 Keywords for Google My Business
Four stories and two videos per month
1 photo shoot every month
150 Approximate Backlinks
Total Customization Available

Purchase Professional Dispensary Photography Today
Separating yourself from the pack is essential in the digital age, especially in the cannabis industry. Your industry is crowded with competing brands, products, and dispensaries, all vying for the top spot. Digital Mota is here to revolutionize your online presence with proven marketing techniques and high-quality content creation.

We can take your dispensary to the next level with curated content, social media advertisements, and premium videography. If you’re serious about increasing your brand recognition, contact Digital Mota at (888) 559-5910 or use the online contact form.

Does Your Brand Need Weed Photography?

Every business owner understands the importance of a professional appearance that reflects the values of their brand and the quality of their products. The cannabis industry is growing at a rapid rate, meaning standing out on social media platforms is more important than ever. Here’s how professional weed photography can benefit you.

What Are the Benefits of Professional Photography?
The benefits of professional, high-quality photography and videography may be self-explanatory. These services elevate your professional appearance and help you stand out online. But professional photoshoots and videos can be utilized in more ways than you might expect.

Digital Mota captures first-rate short-form content that can be spread across social media platforms like Instagram or TikTok. These eye-catching posts engage users, helping you build more authority in the industry and a larger audience. Through these services, you’ll pull more customers through your door.

Who Needs Professional Photography Services?
Nearly any cannabis dispensary or company can benefit from professional photography and videography. However, these services are best suited for brands that are selling products or companies that already have a foothold in the industry. For example, Digital Mota works with brands like The Cookie Plug to completely transform their brand and online presence.

Which Package is Right For You?
You’re probably wondering which Digital Mota package suits the scale of your business and needs. Photography and videography are offered in the Silver and Gold packages. Here’s what you need to know.

The Silver Package
The Silver Package is best suited for dispensaries and up-and-coming cannabis brands. The main advantage of the Silver Package is that you start to reach a higher echelon with high-quality social media content, videography, and photoshoots. The Silver Package includes the following:

35 Keywords
2 Social Media Posts Weekly
4 Blogs
Online Content Creation
Paid Advertising Management
4 Hours Web Maintenance
5 Keywords for Google My Business
2 Stories and 1 video per month
1 photo shoot every three months
80 Approximate Backlinks
The Gold Package
The Gold Package is the highest tier we offer and is best suited for well-established dispensaries and cannabis brands. We offer total customization with the Gold Package, allowing you to focus on the essential aspects and take your brand to the next level. The Gold Package includes the following benefits:

70 Keywords
4 Social Media Posts and 4 Stories Weekly
8 Blogs
Online Content Creation
Paid Advertising Management
8 Hours Web Maintenance
10 Keywords for Google My Business
Four stories and two videos per month
1 photo shoot every month
150 Approximate Backlinks
Total Customization Available

Get Professional Weed Photography Today
Separating yourself from the pack is essential in the digital age, especially in the cannabis industry. Your industry is crowded with competing brands, products, and dispensaries, all vying for the top spot. Digital Mota is here to revolutionize your online presence with proven marketing techniques and high-quality content creation.

We can take your dispensary to the next level with curated content, social media advertisements, and premium videography. If you’re serious about increasing your brand recognition, contact Digital Mota at (888) 559-5910 or use the online contact form.

What You Need to Know About Local Cannabis SEO

Search engine optimization is a fundamental component of any digital marketing campaign. But the cannabis industry is growing exponentially and highly competitive, making cannabis SEO and keywords crucial if you want to take your brand to the next level. Here’s how local optimization helps grow your brand.

Why Local Optimization Is Vital to Your Brand
As a business owner, you know the importance of digital marketing and search engine optimization. You’re well aware that you need a professional online presence on social media platforms and your personal site. But do you have local optimization as a part of your digital marketing campaign?

Local optimization is vital if you’re a brick-and-mortar dispensary or cannabis brand. Local SEO and keyword research ensure you’re targeting the right audience. With proven local optimization, you reach members of your community that can use your services instead of strangers several states away.

How Does Local SEO Work?
Local search optimization utilizes high-impact keywords for your area and industry. For instance, if you’re a dispensary in Los Angeles, you wouldn’t want to use phrases that target Colorado. Instead, you would use keywords like “dispensary near north Hollywood” or “edibles LA.”

Digital Mota audits your brand, industry, and location to find keywords that yield dramatic results. We use these phrases in a variety of ways, including throughout your site, off-page backlinks, and targeted advertisements. All of these techniques compound to improve your ranking, placing your business higher in search results.

Use Targeted Advertisements to Reach the Right People
One local search engine optimization technique is targeted advertisements in your area. Imagine these ads as a digital billboard that places your business or services in front of the right eye. When someone searches “dispensary near me” or “cannabis LA,” your business will appear first in the search queries.

Appearing first means customers are more likely to choose your services or visit your site. Users are over 25% more likely to click the first result in Google searches. This number steadily drops for lower rankings, meaning if you’re not first, you’re effectively last.

Increase Organic Traffic With High-Impact Keywords
Organic traffic refers to users finding your website or services while using search engines like Google or Bing. For instance, someone may search for “recreational marijuana near me.” With high-impact keywords sprinkled throughout your site, your services are more likely to appear higher in search queries.

Increasing organic traffic is one of the best inbound marketing strategies available. Essentially, people stumble across your site, notice high-quality services, and choose your company over another. It’s that simple.

Get Professional Cannabis SEO Analysis Today
Separating yourself from the pack is essential in the digital age, especially in the cannabis industry. Your industry is crowded with competing brands, products, and dispensaries, all vying for the top spot. Digital Mota is here to revolutionize your online presence with proven marketing techniques and high-quality content creation.

We can take your dispensary to the next level with curated content, social media advertisements, and premium videography. If you’re serious about increasing your brand recognition, contact Digital Mota at (888) 559-5910 or use the online contact form.

What You Need to Know About Marketing for Cannabis

The cannabis industry is growing exponentially and isn’t slowing down anytime soon. But like any other industry, effective marketing for cannabis brands takes an expert approach with proven techniques. Here’s how Digital Mota can transform your brand presence and take your business to the next level.

The Cannabis Industry Is Still Growing
The cannabis industry is growing every year and isn’t stopping anytime soon. In 2021 alone, California brought in 5.2 billion dollars in cannabis sales! The number is expected to grow each year exponentially. That’s why it’s crucial for you to utilize professional marketing agencies with a proven track record in the industry.

Users Judge a Book by Its Cover
We’ve all heard the saying, “Don’t judge a book by its cover.” Although this is solid advice for making relationships and viewing new situations, it doesn’t correlate to growing a business. Users take roughly 50 milliseconds to form an opinion on your website and services.

Snap judgments make sense with countless options and search results. If your website and online presence don’t reflect your brand accordingly, you’ll lose out on potential customers and halt your growth entirely.

Blogging and Content Marketing Are Still Effective
You may be on the wrong side of history if you consider blogging and online content outdated. Over 80% of digital marketers utilize blogging and online content. While over 50% of marketers who use blogging claim it’s effective, 10% say it has the biggest return on investment.

You can use blog content as an affordable technique to increase organic traffic and provide your audience with tangible value. Without an online blog, you miss out on opportunities to improve search rankings and drive sales. Digital Mota includes online content creation in every package, regardless of your business size.

Short Form Content Is King
You may have heard the saying, “Content is king.” But this saying may be updated to “Short-form content is king” in the coming years. Short-form video content has over 50% user engagement ratings, and over 45% of marketers who use this technique claim it’s effective. Furthermore, over 60% of businesses that used Facebook videos in the past 12 months have a new client.

With professional videography and social media content, you can engage more users and increase sales. Digital Mota crafts curated short-form content that stands out on timelines, separating your brand from the pack. Professional photoshoots and videography start in the Silver and Gold packages.

Purchase Professional Marketing for Cannabis Brands Today
Separating yourself from the pack is essential in the digital age, especially in the cannabis industry. Your industry is crowded with competing brands, products, and dispensaries, all vying for the top spot. Digital Mota is here to revolutionize your online presence with proven marketing techniques and high-quality content creation.

We can take your dispensary to the next level with curated content, social media advertisements, and premium videography. If you’re serious about increasing your brand recognition, contact Digital Mota at (888) 559-5910 or use the online contact form.

Which Dispensary Development Package is Right For You?

Digital marketing is the first step to taking your business to the next level. But how can you know which dispensary development packages are suitable for your brand? Digital Mota is here to guide you through the process so you can choose the right services and elevate your business. Here’s everything you need to know.

Which Package Is Right for You?
As a business owner, you already know the importance of an adequate marketing budget with room for digital techniques. Choosing the right package with the right services is crucial to elevating your dispensary.

Digital Mota provides three different package tiers: Bronze, Silver, and Gold. Each package has advantages explicitly designed for your brand’s size and scale. Each package is based monthly, and a six-month minimum contract is required, while 6-9 months is preferred for the best results.

The Bronze Package
The Bronze Package might suit your business if you’re a small cannabis brand starting to grow. The Bronze Package is an affordable option with entry-level services to help take your business to the next level. The package includes:

15 Keywords
1 Social Media post every week
2 Blogs
Online Content Creation
2 of Hours Web Maintenance
40 Approximate Backlinks
The Bronze Package is designed to elevate your brand to the next level. With 15 research-backed keywords, we’ll create high-quality content that drives organic traffic to your site and services. The 40 approximate backlinks help rank your website higher in search results and start to place your business as an authority figure in the industry.

The Silver Package
The Silver Package is best suited for dispensaries and up-and-coming cannabis brands. The main advantage of the Silver Package is that you start to reach a higher echelon with high-quality social media content, videography, and photoshoots. The Silver Package includes the following:

35 Keywords
2 Social Media Posts Weekly
4 Blogs
Online Content Creation
Paid Advertising Management
4 Hours Web Maintenance
5 Keywords for Google My Business
2 Stories and 1 video per month
1 photo shoot every three months
80 Approximate Backlinks
The Gold Package
The Gold Package is the highest tier we offer and is best suited for well-established dispensaries and cannabis brands. We offer total customization with the Gold Package, allowing you to focus on the most essential aspects and take your brand to the next level. The Gold Package includes the following benefits:

70 Keywords
4 Social Media Posts and 4 Stories Weekly
8 Blogs
Online Content Creation
Paid Advertising Management
8 Hours Web Maintenance
10 Keywords for Google My Business
Four stories and two videos per month
1 photo shoot every month
150 Approximate Backlinks
Total Customization Available

Purchase Professional Dispensary Development Today
Separating yourself from the pack is essential in the digital age, especially in the cannabis industry. Your industry is crowded with competing brands, products, and dispensaries, all vying for the top spot. Digital Mota is here to revolutionize your online presence with proven marketing techniques and high-quality content creation.

We can take your dispensary to the next level with curated content, social media advertisements, and premium videography. If you’re serious about increasing your brand recognition, contact Digital Mota at (888) 559-5910 or use the online contact form.

Elevate Your Business With Our 420 Brand Acceleration Program

The cannabis industry is growing at an alarming rate. In 2021 alone, California brought in $5.2 billion in cannabis sales! The number is expected to grow each year exponentially. With our 420 Brand Acceleration Program, you can take your business to new heights. Here’s how Digital Mota can elevate your business.

SEO and Digital Marketing Services Catered to Your Business
You’re well aware of the importance of a proper digital marketing campaign, whether you’re a budding cannabis brand or a well-established player in the industry. The world has gone digital, and you’ll halt your growth entirely if you don’t take advantage of proven digital marketing techniques.

Digital Mota provides three different package tiers: Bronze, Silver, and Gold. Each package has advantages explicitly designed for your brand’s size and scale. Each package is based monthly, and a six-month minimum contract is required, while 6-9 months is preferred for the best results.

Grow Exponentially With Proven Digital Marketing Techniques
Each of our packages includes proven digital marketing techniques that yield dramatic results, regardless of the size of your business. For instance, we utilize on-page and off-page SEO techniques that increase organic traffic.

Every package includes high-impact on-page keywords that drive organic traffic to your website and services. We research and analyze the highest ROI keywords for your brand and location. Afterward, we include these phrases throughout your site, meta-data, and blog content to rank your services higher in search queries.

Off-page SEO strategies include backlinks from authoritative websites to drive organic traffic and increase your search ranking. Search engines like Google and Bing notice high-quality backlinks and place your business higher in search results, allowing more customers to find your services.

Utilize Curated Social Media Content
Social media is a fundamental component of any effective digital marketing campaign. Each package includes social media posts and online content creation that helps you stand out on timelines.

Depending on the package you select, we’ll create first-rate content that can include professional photography or videography. Digital Mota develops social media content that reflects your brand’s personality, values, and professionalism. For instance, we may create eye-catching Instagram stories and reels that engage customers.

Social media content can accelerate your growth with ease. This is because more users select businesses and services through platforms like Instagram, TikTok, and Facebook. Standing out on timelines is more critical than ever before.

Take Your Brand to the Next Level With the 420 Brand Acceleration Program
Separating yourself from the pack is essential in the digital age, especially in the cannabis industry. Your industry is crowded with competing brands, products, and dispensaries, all vying for the top spot. Digital Mota is here to revolutionize your online presence with proven marketing techniques and high-quality content creation.

We can take your dispensary to the next level with curated content, social media advertisements, and premium videography. If you’re serious about increasing your brand recognition, contact Digital Mota at (888) 559-5910 or use the online contact form

Which Social Media Platforms Should You Use for Dispensary Digital Marketing?

Everyone uses social media daily to connect with friends and businesses. As a business owner, you know the importance of a proper digital marketing campaign that includes social media content. But which social media platforms should you use for dispensary digital marketing? Digital Mota is here to provide everything you need to know.

Why Social Media is Crucial
Your social media page is one of the first places potential customers will go to see your brand. If your social media presence is lacking, you’ll lose out on potential customers and halt your growth entirely.

Each social media platform allows you to reach a different user base and engage customers. Other platforms have distinct advantages, disadvantages, and best-use cases. But which platforms will benefit your cannabis brand or dispensary the most?

Instagram
Instagram is one of the first places users view a brand or service. In fact, 90% of users follow at least one business on Instagram. You’re probably wondering, “What kind of content should I create on Instagram?”

Short-form content and videos reign supreme on Instagram. Videos on Instagram receive over 20% more user interaction compared to images. Furthermore, videos receive 18% more interaction than carousels. With 44% of Instagram users shopping for products each week, it’s essential to use high-quality videography that drives results.

Facebook
Facebook can sometimes be overlooked in favor of Instagram or TikTok. However, Facebook is a fundamental component of any digital marketing campaign. Facebook helps you reach a different user base than other social media platforms. You can reach an older audience above 25 and between 35-44.

Facebook advertisements help you reach more customers. In fact, 50% of consumers discover new brands and products through Facebook Stories. With the right tools, you can make Facebook an effective channel for promoting your services and brand.

TikTok
TikTok gained extraordinary amounts of popularity in recent years, and it’s become a fundamental element of social media marketing campaigns. You can use TikTok ads to reach over 15% of all internet users aged over 18.

Digital Mota will create engaging short-form content that pulls customers through your door. We enhance your online presence through high-quality videography and photography that reflects your values, professionalism, and story. We’ve worked with countless giants in the cannabis industry, providing us with the expertise to take your brand to the next level. Let Digital Mota elevate your brand today.

Purchase Professional Dispensary Digital Marketing Services Today
Separating yourself from the pack is essential in the digital age, especially in the cannabis industry. Your industry is crowded with competing brands, products, and dispensaries, all vying for the top spot. Digital Mota is here to revolutionize your online presence with proven marketing techniques and high-quality content creation.

We can take your dispensary to the next level with curated content, social media advertisements, and premium videography. If you’re serious about increasing your brand recognition, contact Digital Mota at (888) 559-5910 or use the online contact form.

How to Do Dispensary Content Creation Correctly

Whether in the cannabis industry, selling shoes, or another market, you know the importance of online content. High-quality pieces online like blog posts or marketing materials paint your business as an authority figure in the industry. Unfortunately, you may do more harm than good if you aren’t using the correct techniques. Digital Mota uses proven dispensary content creation techniques that yield dramatic results. Here’s how.

Create Educational Content
Providing value to your customers and audience is a fundamental tenet of digital marketing, regardless of whether you are creating long-form or short-form content. What’s more valuable than free educational and engaging content? This kind of content establishes your dispensary or cannabis company as an authority figure in the industry.

Customers who encounter high-quality educational content build a stronger relationship with the brand. Adding educational content to your website allows your customers to trust your brand, expertise, and products. They will be more likely to seek your services and products when shopping for cannabis near them.

Digital Mota can create curated, informative, and engaging content that improves your reputation in the industry. We analyze the best keywords for your business to increase organic traffic and attract more customers. Our team will provide your audience with tangible value for topics relating to cannabis strains, terpenes, guides, and other trending topics.

Use Links to High-Authority Sites
Creating educational content isn’t enough to convince your audience that you’re an expert in the industry. Anyone can write something and throw it up on the internet. That’s why linking back to high-authority websites, and sources are essential.

Using respectable sources and websites shows your audience that you aren’t pulling information from thin air. Furthermore, high-quality links improve your organic traffic and customer reach. Every package at Digital Mota incorporates backlinks, keywords, and blog content, so you can rest assured that your marketing efforts are in good hands.

Share Your Brand’s Story
Another way to create content for dispensaries is to share your brand’s story. Every brand in the cannabis industry has a unique story of how it started, who helped, and the challenges it faced. Unfortunately, only a few brands are revealing this information to their audience.

Customers want to relate to a brand, employees, and products or services. Sharing your brand’s stories through blog posts or social media content is how you engage your audience and build trust. Digital Mota uses high-quality content creation with photography, videography, and editing to achieve these results.

Receive Professional Dispensary Content Creation Today
Separating yourself from the pack is essential in the digital age, especially in the cannabis industry. Your industry is crowded with competing brands, products, and dispensaries, all vying for the top spot. Digital Mota is here to revolutionize your online presence with proven marketing techniques and high-quality content creation.

We can take your dispensary to the next level with curated content, social media advertisements, and premium videography. If you’re serious about increasing your brand recognition, contact Digital Mota at (888) 559-5910 or use the online contact form.