What Effective THC Content Creation Looks Like

 Whether operating a dispensary or selling wholesale cannabis edibles, you need effective THC content creation. Online content like blog posts, marketing materials, and social media coverage increase your brand recognition. Unfortunately, you may do more harm than good if you aren’t using the correct techniques. Digital Mota uses proven marketing techniques that yield dramatic results. Here’s how.

Start With Educational Blog Content
Online blog content is a must for every business competing in the modern age. But do you know why that is? Online blog posts and articles are a low-cost marketing strategy that provides dramatic results. Blog content allows you to use research-backed keywords that increase organic search results.

Furthermore, educational content provides value to your audience, painting you as an authority figure in the cannabis industry. Adding high-quality, informative pieces to your site allows your customers to trust your brand, expertise, and products. They will be more likely to seek your services and products when shopping for cannabis near them.

Use a Well Respected Agency
You have other tasks that need your attention besides creating informative blog content. That’s why using a trusted digital marketing agency with a proven track record is critical. Although it may be easy to overlook your marketing budget, partnering with a well-known agency allows you to focus on more essential duties.

Digital Mota can create curated, informative, and engaging content that improves your reputation in the industry. We analyze the best keywords for your business to increase organic traffic and attract more customers. Our team will provide your audience with tangible value for topics relating to cannabis strains, terpenes, guides, and other trending topics.

Don’t Neglect Social Media
As a business owner, you know the importance of social media marketing and content creation. But are you taking advantage of these platforms? Are you neglecting sites like Instagram, Twitter, or TikTok? These platforms are vital to an effective THC marketing and content creation campaign.

Improving your brand and online presence starts with social media. Social media accounts are often the first stop for new customers and clientele. If your social media pages poorly reflect your brand, customers are less likely to visit your site or use your services.

Digital Mota can quickly relieve these concerns with curated social media content and high-quality stories that make your brand shine. Our team uses proven digital marketing strategies that yield dramatic results. With our help, you can stand out on social media timelines instead of getting lost in the weeds.

Start With Professional THC Content Creation Today
Separating yourself from the pack is essential in the digital age, especially in the cannabis industry. Your industry is crowded with competing brands, products, and dispensaries, all vying for the top spot. Digital Mota is here to revolutionize your online presence with proven marketing techniques and high-quality content creation.

We can take your dispensary to the next level with curated content, social media advertisements, and premium videography. If you’re serious about increasing your brand recognition, contact Digital Mota at (888) 559-5910 or use the online contact form.

Here’s Why Your Los Angeles CBD Marketing Strategy Isn’t Working

Anyone who’s done Los Angeles CBD marketing knows that it isn’t a walk in the park. Even with CBD’s strong potential as a therapeutic option for certain physical and mental conditions, there are a set of challenges that come with it. And chances are, the strategies you’ve come up with won’t always give you the outcome you’re looking for.

But that’s nothing a little troubleshooting and evaluation can’t fix. And through this article, you can hopefully identify the reasons why your current strategy isn’t working, as well as the improvements you can make to see the results you’re after.

You’re Not Paying Attention to the Hurdles
As we mentioned in our intro, CBD does have a strong potential as a therapeutic option. It has yet to be backed by science, and ultimately have its FDA restrictions lifted.

Given these limitations, anyone who’s marketing CBD for whatever purpose should not be making any health or medical claims.

There’s a difference between saying “CBD has the potential to provide relief for chronic pain” and saying “CBD has the ability to cure chronic pain.” Take note of how you get your message across.

You Fail to Address the Public Misinformation
Let’s face it: a good chunk of people will associate CBD with cannabis and everything that comes with it – including its outdated reputation brought on by prohibition and the propaganda from decades past.

But if you’re marketing CBD products, you should also aim to correct that public misinformation. For one, make a clear distinction about how cannabidiol is non-psychotropic, which means it won’t get you high. That alone will give a lot of folks a sigh of relief, especially those who don’t want the mind-altering effects. From there, you can present easily digestible research statistics to support your claims.

Your Strategy Isn’t Allowing You to Stand Out
Especially in a major city like Los Angeles where competition is extra steep, any run-of-the-mill strategy will be drowned out easily, even by the smaller players. Every Angeleno is looking for something they haven’t seen yet, and that’s what you should focus on giving them. One way to do this is by niching down further.

Focus your CBD strategy towards helping senior citizens with arthritis, for one. Or in providing actionable information for cancer patients dealing with the harsh effects of chemotherapy. Be as specific as you can.

A Foolproof Los Angeles CBD Marketing Strategy
If you feel like you’re still struggling with your CBD marketing strategy, perhaps it’s high time to seek professional assistance to save you some time and resources. And we at Digital Mota will do just that for you.

We have three service packages to offer, each one covering important aspects of CBD marketing, from content creation to keyword research, and paid to advertise.

If you want to know more, visit our website.

A Quick Guide to Taking Professional-Looking Weed Pictures

Just like food photography, weed pictures do a lot in terms of visually enticing a cannabis lover. Given how marijuana cultivation has evolved over the last decade or two, buds now look more aesthetically pleasing than ever.

Especially if you run a dispensary, the weed photos for your site should be of high quality. The good news is you don’t need a skilled veteran photographer to achieve that. With these tips, you can take professional-looking photos with the equipment you have, and even with minimal experience with the camera.

Avoid Flash Photography
Anyone who’s had their photo taken knows how unflattering a photo turns out when you have your camera’s flash on. There’s too much brightness to a point that it no longer looks natural.

When taking weed photos, having the flash on will bounce off of the bud’s trichomes, the small crystal-like structures on the surface. That will make your final bud shots look a little washed out, and unattractive, overall. So as a start, turn off your camera’s flash.

Treat Living Plants and Cured Buds As Different Subjects
Living plants and cured buds have different aesthetics. The former will still look more like it’s a part of nature. But with the latter, you will notice how it has gone through multiple processes to get to where it looks.

So when photographing living plants, make sure you capture everything, from the leaves to the stems. Your objective here is to show it in its more natural, untouched state.

The more enticing and visually-appetizing shots happen with cured buds. Here, you can experiment a bit more with lighting, background color, and even some props. This is your final product so you must present it with the objective that it draws enough attention and interest.

Don’t Be Afraid to Experiment
There is a lot of depth when it comes to weed photography, way more than what’s on the surface. Buds come in different shapes, sizes, and colors, so you can experiment and play around with different presentations. If you zoom in for a tighter shot, for example, you get a closer look at the trichomes, which is instantly a sight to behold.

Now, this is an optional suggestion, but if you want to take it to the next level, invest in a macro lens. That will give you the finer details of the plant, and a view that no one else can have (unless they use the same equipment as you).

You Can Count On Us For High-Quality Weed Pictures
Another option for taking professional-looking photos is to have an agency do it for you. Here at Digital Mota, we offer photoshoots for your products so you get to have pictures you can add to your online portfolio or website database.

You can check out our official website to see our package offers so you can decide which one fits you best.

Marketing for Weed Stores: Why Web Design is Crucial

The cannabis industry grows and improves each year. New states legalize marijuana, meaning more and more businesses compete in the market. As a business owner, you already know how important marketing for weed stores is. But does your marketing strategy focus on fundamentals like web design? Here’s how Digital Mota can help.

Why Web Design Is Vital to Your Brand
Web design is a fundamental component of any solid digital marketing campaign. Your website and online presence directly reflect your brand’s quality and values. Wouldn’t you want your online presence to stand out if you only had 50 milliseconds to make a lasting impression?

Or what if over half of your customer base doesn’t feel comfortable recommending your service due to a low-quality website? You would probably start working to improve your online platform and optimization, right? With Digital Mota, you aren’t alone. We can help optimize your website and online presence with proven strategies that produce dramatic results.

Optimize for All Platforms
Since 2018, over 60% of all retail website visits have been conducted on smartphones. More users are accessing sites via mobile devices and finding businesses through social media platforms like Instagram, TikTok, and Facebook.

If your site isn’t optimized for all platforms, you’ll lose potential customers incredibly fast. More than 85% of adults believe a website should be as good, if not better, than a desktop experience. Digital Mota can refine your brand’s website and online platform for any device.

Easy to Navigate Sites Empower Customers
Have you ever visited a site that you just can’t navigate? You probably clicked off fast and worked to find another solution or service. No matter the quality of the content, customers are likely to stop engaging with a hard-to-use site. More importantly, over 80% of users are unlikely to return to a website after a bad experience.

You don’t only miss out on potential customers with a poorly designed site; you actively turn them away. Imagine if you stood outside your business and told excited customers to go elsewhere. That’s precisely what a poorly optimized website accomplishes.

Use Effective In-Bound Strategies to Pull In More Customers
Effective web design can incorporate effective inbound strategies to draw in more customers. Digital Mota can keep customers on your website for longer through high-quality landing pages, SEO keywords, and effective linking strategies. We utilize industry-leading and research-backed keywords to increase your site’s organic traffic.

Get Professional Marketing for Weed Stores Today
Separating yourself from the pack is essential in the digital age, especially in the cannabis industry. Your industry is crowded with competing brands, products, and dispensaries, all vying for the top spot. Digital Mota is here to revolutionize your online presence with proven marketing techniques and high-quality content creation.

We can take your dispensary to the next level with curated content, social media advertisements, and premium videography. If you’re serious about increasing your brand recognition, contact Digital Mota at (888) 559-5910 or use the online contact form.

3 Dispensary Digital Marketing Tips From a Reputable Agency

Dispensary digital marketing, when done right, would give you desirable results. Not only will it give your shop much-needed exposure, but it can also turn you into a figure of authority and strengthen your online presence.

Now, many of you reading this likely don’t have any formal digital marketing training. You can do your own research, but if you don’t know what specific information to look for, you’re pretty much looking for a needle in a haystack.

So to save you all of those troubles and headaches, we as a digital agency will give you some actionable tips that could hopefully help you with your overall strategy.

Goals Must Be Nothing Less Than Clear-Cut
Goal-setting is one thing. But having them clear-cut would be taking things to an entirely different level that could boost your chances for success.

Each digital marketing initiative has a purpose, whether it’s to drive foot traffic to one of your dispensary branches or to spread the word about a new promo you have for first-time visitors. Not having that clear purpose could easily lead to a confusing campaign message. And that’s never good for business.

Leverage the Power of Influencers
In the age of social media, influencers have taken on a new meaning. Nowadays, you don’t need a prominent celebrity with millions of followers and big-time endorsement deals. As long as this person has been able to establish their name and reputation organically, you’re good to go.

The good thing about this strategy is that these influencers are easily accessible via social media. If you come with them with the right offer, there’s a good chance that you’ll receive a favorable response.

Give Importance to Customer Reviews
Anyone who intends to purchase a vehicle would first want to take it on a test drive. This is the best way for them to have that first-hand experience of the car, which ultimately helps them make a more informed decision.
In the case of a dispensary, the closest thing to a test drive that you can provide potential consumers is your customer reviews and testimonials. From your end as a business owner, you should be transparent about it and show both the positive and negative.

If you’re worrying that these negative reviews would hurt your brand, this isn’t always the case. What matters here is how you respond to them, which you should do so in a cordial and professional manner.

Your Key to Success In Dispensary Digital Marketing
If you want to ensure success in your digital marketing, you can use the help of professionals. We at Digital Mota can provide digital marketing services to suit your needs, whether it’s for SEO, content creation, or keywords, just to name a few.

To know more about us, check out our service packages or visit our website.

Here’s How You Solidify Your Cannabis Edible Marketing Strategy Online

Marijuana legalization has so far changed the way we approach many things, including in business. And cannabis edible marketing, for one, is an offshoot of that change and will likely remain relevant in the coming years in the future of digital technology.

Especially if you’re a dispensary owner, it would benefit you a lot to leverage digital marketing and make it part of your initiatives. In doing so, you will also want to solidify your cannabis edible marketing strategy, and this article will give you some ideas on how to do that.

Aim to Educate
While it is true that medical cannabis is now widely accepted by society more than ever, it is still a taboo subject matter for certain people. We’re talking about older parents who lived in the age of prohibition and the “Reefer Madness” propaganda. They still believe that cannabis – a plant known for numerous medicinal benefits – is a gateway substance to harder drugs.

Given this, you’d want your marketing strategy to be educational. You’re not pushing a particular agenda, but you’re presenting facts in a way that would educate the misinformed.

Social Media Is Only For the Added Push
Because cannabis is still illegal on a federal level, promoting its users via social media is also prohibited. That means your social media use for edible marketing will also have its limits.

In this case, it should only be used as an added push to promote your content. Instead of promoting products directly, use them to build a tight-knit community around your brand or dispensary. From there, you create awareness for your products.

Social media for this purpose is also for interacting with your audience. This makes you easily accessible to inquiries and any show of interest.

Tap Into Both the Recreational and Medicinal Cannabis Market
When one thinks of medical cannabis, space cakes and cookies will automatically come to mind. Some will veer away from them because of the horror stories they’ve likely heard from people and their traumatic experiences from ingesting weed.

While there is a big market for recreational users, don’t forget about those on the medical marijuana team. They, too, could use valuable information about edibles and how they can safely integrate them into their lives.

As long as you equally tap into both markets, you increase your chances of success.

Let Us Help You With Your Edible Marketing Strategy
If you prefer to seek help from seasoned professionals, we at Digital Mota can help you out. We offer three service packages for you to choose from, each one catering to your specific needs.

For more information on what we’re all about, check out our website.

How to Get Started With THC Content Creation

THC content creation is one of the helpful strategies that cannabis dispensaries can use to promote their business. It’s also a way to educate people about the upside of marijuana use, including its potential therapeutic benefits.

But given how cannabis remains to be a slight taboo among many people, THC content creation needs to be approached the right way. And if this is something you’re planning to get into, this article should help you get started.

Make the Most Out of Organic Traffic
Since cannabis remains illegal on a federal level, encouraging its consumption in whatever way, shape or form is not allowed. That also means advertising can be tricky. Content creators and marketers likely won’t be allowed to use paid ads for marijuana-related topics.

In that case, you’ll need to rely on organic traffic to grow your website. SEO techniques and influencer marketing are two options you can go with, but again, make sure you’re not crossing any lines in terms of the legality boundaries.

Focus on Evergreen Topics
Evergreen topics are those that aren’t time sensitive. They will remain relevant even after a long time after such articles have been published. Some good example topics would be “How to Avoid the Munchies” or “Dos and Don’ts When Storing Cannabis Buds.”

Evergreen content will keep your site relevant for many years. Along the way, it can also make you a figure of authority in the industry, which would benefit your site and business in the long run.

Speak the Appropriate Language
How you voice your content should be done in a way that would make it relatable to the target audience. If you’re all about recreational cannabis, you’re likely dealing with readers that are easygoing and fun-loving with more of a lifestyle inkling. But if you’re writing for an audience that prefers therapeutic use, you’ll need to present facts without twisting them or making baseless claims.

You’ve often heard people say “know your audience,” whether it’s speaking or writing. That very much applies to THC content creation.

THC Content Creation From Seasoned Veterans
Now, if you prefer to have your content taken care of by reliable experts, check us out at Digital Mota. We offer three service packages, each one catering to your THC content needs.

If you want to know more about us, visit our website.

What You Need to Know Before Getting Into Weed Photography

If you’re reading this, you’re probably considering getting into weed photography. You’re aware of the potential success that cannabis digital marketing brings, and you also see it as a way to expand your skills.

Both of these reasons, of course, are all well and good. But since cannabis remains to be a niche and on some level, a taboo subject matter, there are a few things you’ll need to consider before jumping right in.

That’s where we come in. In this short article, we’ll give you a few pointers to keep in mind if you’re planning your first dive into weed photography.

The Legal Hurdles
Yes, cannabis is legal for both recreational and medical consumption in certain major US states like California, for example. But on a federal level, marijuana use remains illegal and punishable by law.

That includes promoting its use in any way, shape, or form, including through photography. And the worst-case scenario for the photographer could be equally criminally liable, even if they don’t own the products they’ve used as a subject.

Until cannabis is legalized on the federal level, there will be these hurdles to deal with. It would then be best to exercise more caution and not be too loose about your photo use. Make sure you’re not using them with the intent to promote their use, especially in areas where it isn’t legal.

The Social Media Rules
Since there are legal hurdles to consider, it’s also important to play by the rules on social media. Because the promotion of cannabis use isn’t allowed in any capacity, advertising them on social platforms can be tricky. For one, you won’t be allowed to use certain keywords like “cannabis,” “THC,” or “marijuana.” You will also need to mention its potential side effects.

Social media, as we know, is a key tool in digital marketing. And in order to achieve success using it, it would benefit you to know the guidelines.

The Importance of Networking
Legal recreational cannabis means the boom of dispensaries. And within that boom are fledgling small companies looking for a good photographer to work with. If you’re lucky, this could be the big break you’ve been waiting for.

But that big opportunity won’t just land on your lap. You’ll need to go out there and make your presence known through networking. And yes, that extra effort of going out of your way to meet people will pay dividends in the long run.

Fortunately, there are many 420-friendly events to make networking possible and a lot easier.

Weed Photography By Trained Professionals
Another way to get started with weed photography is by observing how professionals work. And here at Digital Mota, we have no shortage of experts who deliver nothing but excellent output.

If you want to see how we work, you can check out our service packages. The Silver and Gold packages, in particular, would be the best showcase of our work.

And if you want to know more about us, visit our website.