Avoid These Mistakes When Marketing For Weed Stores

Thanks to global cannabis legalization, marketing for weed stores has been a key digital strategy in recent years. Especially for dispensary owners, it’s something that could help in their brand-boosting efforts to draw in potential customers and eventually, boost revenue.

But not every marketing strategy will bear fruit. In fact, some of them will give you the exact opposite result, and these are mistakes that are very much avoidable.

We’ve already written several articles on the proper marketing strategies that would produce results. This time, we’ll focus on the mistakes you should avoid.

Taking An Unprofessional Approach
Many weed stores focus their marketing efforts on the “stoner” crowd. These are the people who have almost no boundaries and moderation when it comes to their recreational cannabis use. And while going for that target market is all well and good, it shouldn’t show in your marketing strategy.

If you want to be taken seriously, take on a more professional approach. Focus on how cannabis can enrich people’s lives and promote its proper use, even for recreational purposes.

Making Baseless Claims
One effective marketing angle for cannabis is to highlight its therapeutic potential. And in this day and age, there are numerous studies about it, many of which are done by legitimate research institutions.

So if this is the angle you’re going for, make sure you have the research to back up your claims. Your goal is to become an authority figure online and making baseless claims can hurt your legitimacy as a company.

Disregarding Social Media Regulations
Many people have a wrong perception of cannabis legalization. Just because laws aren’t as harsh, it doesn’t give you the license to flaunt it, especially on social media. Many of these platforms still prohibit promoting cannabis use, as well as its sale. And since search engines and social media sites abide by federal laws that still consider cannabis as an illegal substance, you can’t run weed-themed ads on these sites.

Yes, you can still use social media to promote your dispensary by posting special deals or products. But before doing so, be sure to know the proper rules and regulations and save yourself some headaches.

Need Help Marketing For Weed Stores?
If you ever need an agency to help develop a marketing strategy for your cannabis dispensary, check out Digital Mota. We have three service packages for you to choose from, each of which is designed to make your digital marketing goals reachable.

If you need more information, you can visit our website or call us at (888) 559-5910. 

Dos and Don’ts When Marketing For Cannabis

Marketing for cannabis is a fairly new concept, which only took off thanks to global legalization, especially for recreational use. It’s a strategy that many are still new to, regardless of their digital marketing experience.

While there are strategies that work, there are mistakes you can also very much avoid. And if you’re reading this, there’s a chance you’ve been dealing with a lot of the latter and you’re looking to change things up.

Fortunately, you came to the right place. In this short article, we’ll give you the dos and don’ts when marketing cannabis products.

First, let’s start with the dos:

Know Your Consumer Personality Types
Knowing your audience is crucial for any marketing initiative. In the case of cannabis, you’ll need to know the different types of consumers.

Are they beginners wanting to try the magic herb for the first time? Or are they veterans in the game who are looking for products that would pass their standards? Maybe you’re dealing with people who prefer to use cannabis for its known therapeutic benefits.

It pays to know these personality types very well to allow you to craft an effective strategy, in turn.

Have a Specific Purpose
Before anything else, ask yourself an important question: why are you marketing cannabis? Is it to help spread the word about its known therapeutic benefits? Or is it about erasing the negative stereotypes that many uninformed people still believe in? Perhaps it’s to introduce new products to longtime consumers.

Whatever it is, have that specific purpose at the forefront, always. Once you do, you’ll see how much easier it is to craft and implement a cannabis marketing strategy.

Now, let’s shift to the don’ts.

Focusing Too Much on “Stoner” Culture
These days, being a “stoner” isn’t as looked down on as it was decades ago. Thanks to legalization, any portrayal of the lazy, extra laid-back cannabis user are usually all in good fun.

But if you want to be taken seriously, this should not be your sole focus.

Don’t neglect the other important aspects, like how it can be a great source of revenue for any business, and ultimately, how it can provide a boost to the local economy of a specific area.

Twisting the Facts
While many research findings will put forth the many potential benefits of cannabis, more studies are needed to make a definite conclusion. In this case, always err on the side of caution. Never present these findings as established facts and never misrepresent them with baseless claims.

When marketing cannabis, just stick to the facts. Never get them twisted.

An Agency That Specializes in Marketing For Cannabis
Now, if you need professional assistance, we at Digital Mota are right here to help. You can check out our available packages to see which one best fits your needs.

And if you want to know more about us and what we’re all about, you can check out our official website.

Cannabis SEO Strategies to Boost Search Rankings

Cannabis SEO is a vital strategy to help create awareness for your dispensary and eventually, boost your brand. If you want to stand out in the steep competition you’re facing in your chosen industry, this is something you’ll have to put the effort into.

SEO, however, is a fast-changing aspect of digital marketing. Strategies that worked five years ago may no longer be as effective today. And if your ultimate goal is to boost your search rankings and increase your traffic, you’ll need to know the appropriate strategies.

That’s what this article is for: to provide effective methods for you to implement into your cannabis SEO plan.

Mobile Optimization
We’re putting this at the top of our list because it is an important SEO strategy that many people surprisingly forget to implement. Just to put things in perspective, Recent 2022 stats show that there are around six billion smartphone users around the world. By 2026, that number is projected to spike to 7.5 billion.

That means most people would rather surf the web using their phones rather than a computer. And if your site isn’t optimized for mobile devices, you’re missing out on a huge chunk of potential customers.

Create Blog Posts
Yes, blogging still draws a huge audience in 2022. While other forms of content like videos or infographics tend to attract more attention, an informative long-form post can do a lot in boosting your site’s search rankings.

You will, of course, need the proper keyword strategies for this. Keep in mind that keyword stuffing no longer works in this day and age of Google, so it’s best to orient yourself with the best practices today.   

Proper Keyword Research
We touched on this briefly in the previous section, so we’ll expound on it a little further. When it comes to keywords, you’re better off with the long-tail kind, one that’s more specific. So instead of going with “medical marijuana” as an example, you can instead use “medical marijuana for senior citizens.” It targets a specific audience and narrows down the competition, at the very least.

Fortunately, there are many tools you can use to help optimize your searches, and it’s all a matter of finding the right one for you.

We Can Craft An Effective Cannabis SEO Strategy For You
Now, for those of you who want professional assistance and guidance, we at Digital Mota can do that for you. Take a look at our service packages and see which one fits you best. And whatever it is you choose, you can expect results sooner than later.

For more information, check out our website or call us at (888) 559-5910.

3 Website Design Mistakes That Could Be Hurting Your THC SEO Strategy

When it comes to THC SEO or any SEO strategy for that matter, website design plays a huge role. Not only does it increase your site’s aesthetic value, but it also contributes to the success or failure of your overall SEO strategy. Given how search engines like Google have gotten more meticulous over the years, a conky website layout could hurt your SEO ranking in more ways than one.

Now, this list of mistakes goes beyond the most common ones like using low-resolution photos or color schemes that are an absolute downright eyesore. If you happen to be committing any of them, now’s the time to take note and put an end to it.

Your Website Isn’t Mobile Responsive
In this day and age of smartphones, you’d think it’d be automatic for website owners to set up their platform on mobile. But believe it or not, many digital entrepreneurs continue to commit this very crucial mistake.

Just to put things into perspective, recent statistics show that 59.4 percent of the world’s internet traffic comes from mobile surfing. Failing to make your site mobile responsive also means failing to tap into this large market of online users. And that alone can hurt your chances for SEO success in a profound way.

Designing Without a Specific Concept
Yes, recreational cannabis is slowly being accepted into global society. But at the end of the day, it is still a niche industry that attracts a specific demographic.

In terms of design, it would help to build a website according to your target audience’s taste. In the case of the cannabis industry, there almost must be a distinction between recreational and medical cannabis.

Doing so without a specific concept that adheres accordingly would only make you miss out on the potential to rack up a larger following. And that can pose an unnecessary challenge to your SEO endeavor.

Not Giving Importance to Visual Appeal
Whether it’s food, cocktails, or cannabis buds, we are generally visual consumers. We put a lot of weight on the aesthetic value of products, and that helps us make a more informed purchasing decision.

You will come across many cannabis retail sites that either use low-resolution or thumbnail-sized photos. That lack of visual appeal could very much turn off a potential buyer because they don’t have access to that piece of valuable information, and that is how the product looks up close. And if this applies to you, you’re potentially losing a lot to other online dispensaries that put a premium on visual appeal.

If You Need Help With THC SEO, We’re Here For You
One of the likely reasons you’re committing these design mistakes is that you don’t have a dedicated team to help do it for you. That’s where we at Digital Mota come into the picture.

You can check out our service packages to see which one best suits your needs. And if you want to know more, visit our website.

Tips to Strengthen Your Los Angeles CBD Marketing Strategy

If you’re in the cannabis digital industry, you know how challenging it is to craft an effective Los Angeles CBD marketing strategy. Given marijuana’s major boost in popularity since the state legalized recreational use six years ago, the competition has also steepened immensely.

Likewise, CBD, which is widely known for its therapeutic potential, has also gained a lot of traction. And even if you’re focused on the medical aspect of cannabis, getting to stand out from the rest isn’t a walk in the park.

So here are some of our tips to help develop a stronger, more effective approach, one that would help you gain recognition as a legitimate industry player.

Focus on CBD’s Known Therapeutic Benefits
Let’s face it: even with society’s softer stance on cannabis, it remains to be taboo for many people. And because it is still illegal on a federal level, many people are still apprehensive to associate themselves with it.

This is where you draw the line with CBD marketing. For one, send a loud and clear message about how it won’t get you high. Second, focus on studies highlighting its potential against many malaises, both concerning physical and mental health.

The objective here is to educate people about CBD instead of going for a hard sell. And because more research is needed, avoid making too many medical claims.

Tap Influencers For That Added Push
Social media platforms still prohibit the promotion and selling of cannabis products. But because you’ve made a clear distinction that it is a non-psychoactive substance, it is easier to seek the help of influencers to help push your brand on social media.

And when we talk about influencers, they don’t necessarily have to be Hollywood A-Listers. Anyone with a huge enough following would likely agree on marketing your products for a certain fee. They’re also easier to reach via their social media accounts.

Seek Professional Assistance
Whether or not you already have a CBD marketing strategy in place, it still pays to have a professional team to provide some assistance. They can give you expert advice on the dos and don’ts, as well as industry-specific strategies that you may not be privy to yet. Whether you direly need it or otherwise, you can always use an extra hand.

Here’s What an Agency Can Do For Your Los Angeles CBD Marketing Strategy
If you choose to go for the latter option of seeking professional assistance, we at Digital Mota are more than happy to help. Through the services we offer, we can help build the right strategy to bring you closer to your goals.

If you want to know more about us and what we have in store for our clients, visit our website or call us at (888) 559-5910. 

How Dispensary Photography Increases Brand Recognition

Eye-catching content is king in the digital age. We’re all scrolling from one heading or picture to the next, looking for something to sink our teeth into. You can forget about gaining new customers if you don’t stand out on timelines and search queries. Here’s how our high-quality dispensary photography can separate you from the pack and increase brand recognition.

What Do You Notice Online?
What do you notice when you search online or scroll through social media? Do you notice dull brands that can’t stimulate your senses? Probably not. You probably see eye-catching companies that have their finger on the pulse of what’s hot in today’s market. Your clientele notices the same things as you.

People only remember the brands and products that make an impression. Making a lasting impression and having a distinctive online presence is crucial in the cannabis industry. We can help you make a lasting impression that draws in customers with high-quality photography.

Keep Your Finger on the Pulse With Social Media
Everyone knows the importance of social media marketing and content creation. But how often do you see a brand take advantage of these platforms in a practical way? Are you making use of Instagram, Twitter, or TikTok to the best of your company’s abilities?

Developing your brand and online presence starts with social media. Your social media is the first stop for potential customers and clientele. You’ll get lost in the weeds if you aren’t using the platforms correctly or using platforms that don’t suit your brand. Our team can quickly relieve these concerns with curated social media content and high-quality stories that make your brand shine.

Trust Services With Proven Success
We talk a big game at Digital Mota. All of this would be essentially pillow-talk if we didn’t have a track record of proven results. We’ve worked with top names in the cannabis industry like Cannon, Roots Los Angeles, Cookies Palm Springs, and more.

We’ve enhanced several dispensaries with proven marketing techniques that yield dramatic results. We’ve taken dispensaries to the next level with curated content creation, thoroughly researched SEO keywords, and premium media development. Digital Mota helps you pull customers through your doors and keeps your authenticity intact. If you’re serious about your brand, you’ll reach out to Digital Mota.

Get High-Quality Dispensary Photography Today
Separating yourself from the pack is essential in the digital age and especially in the cannabis industry. Your industry is crowded with competing brands, products, and dispensaries, all vying for the top spot. Digital Mota is here to revolutionize your online presence with proven marketing techniques and high-quality content creation.

We can take your dispensary to the next level with curated content, social media advertisements, and premium videography. If you’re serious about increasing your brand recognition, contact Digital Mota at (888) 559-5910 or use the online contact form.

The Right Way to Do THC Digital Marketing

THC digital marketing is obviously a new concept that came about in this era of cannabis legalization. It’s a much different approach because you’ll need to consider the many factors, including certain limitations that come with the stigma surrounding marijuana. And this is where many of these challenges arise.

For example, social media platforms like Instagram, Twitter, and Facebook forbid any form of selling or promotion of cannabis use. And if you’re a dispensary trying to draw attention to your products, this can be quite an uphill battle.

But there is a way to grow your cannabis business through digital marketing, and this article will show you how through these strategies.

Utilize SEO
Search engine optimization (SEO) is number one on this list for a reason. Through blog posts or YouTube videos, you can draw attention to your content and ultimately create a loud buzz around your dispensary.

Here, you can post photos along with extensive details about each strain. Not only does this provide enough information about the products, but it also shows you as an authority figure in the industry.

There are many ways to boost brand awareness through SEO, like keyword usage, backlinking, and most importantly, creating valuable, usable content.

Focus on Educating People
Depending on who your audience is, there would still be a large chunk of people who have very little knowledge about cannabis and its potential benefits. Many of them probably even have an outdated notion about marijuana, one that centers around misinformation.

That said, part of your digital marketing efforts should be about educating people on the matter. Provide well-researched articles and infographics explaining each topic in a way that’s easily digestible, especially by old-school folks.

Diversify Your Content Strategy
While blog posts work well, having a diverse content line-up will also work to your advantage. A simple infographic containing facts and stats about cannabis is one way to do this. Likewise, short explainer videos can draw attention.

Always think of different ways to present the information you have. This keeps things fresh, and your audience coming back for more.

An Agency That Specializes on THC Digital Marketing
Whether or not you’re new to the cannabis digital marketing industry, we at Digital Mota can provide services to help boost your brand. We offer different packages for you to choose from, all of which are directed at strengthening your online presence.

For more information or inquiries, visit our website or call us at (888) 559-5910.