Tuesday, August 30, 2022

Marketing for Dispensaries that’s “Outside of the Box”

Are you having trouble putting together the right marketing for your dispensaries? Does it seem like everything you’re doing isn’t quite giving you the ROI you’d been looking for? It may seem like “weed sells itself,” but that’s really not true. It’s competitive. There are so many dispensaries out there, no matter where you are basically, that you have to do something extra to stand out. Here at Digital Mota, we can take care of the fundamentals for our clients, yes, but we can also do so much more.

Advertisements Where Your Customers Are

What’s great about digital marketing is that it can find your customers wherever they might be. We can use cutting-edge, proven digital marketing tactics to pinpoint your best prospective customers. By that same token, here at Digital Mota, we can provide marketing that’s not “digital” in any way. Case in point: the truck. We have access to the only kind of “infinity-screen” advertising truck. So, basically, we can put your ads on this truck and drive it around where you want (a convention, a neighborhood, or anywhere else).

Your Dispensary Brand How You Want It

We have multiple digital marketing packages available. Some of them include photo shoots for your products, your brand, and more. It’s important to note that these photo shoots can be exactly what you want them to be. Sure, we can get all of your products and locations, making them look exactly how you want, yes. But, we also have an entire team of trusted, pro models as well. You can choose the ones you’d like (or we can do it) and we can have them to your location, modeling your products and more, so that your brand is seen how you’d like.

Building from the Ground Up

The strategies mentioned above can be very effective, yes, but they’re basically “icing on the cake,” so to speak. The “cake” in this case, is the fundamental SEO and digital marketing services that we provide. We can build your website from the ground up (or build upon what you already have). On top of that, we can create SEO-optimized content that is informative, value-laden, and fun. Social media, videos, podcasts, keyword research, and more – if there’s a service that can help your SEO and online marketing, we provide it at a pro level.

Proven Marketing for Dispensaries

“Digital Mota” may not have been around all that long, but, in the time we’ve been around, we have helped many dispensaries from all over to be able to do that much better. You put so much into your dispensary, into your business, really, digital marketing is a way to protect your investment. For a free consultation with our digital marketing professionals, you can message us through our site or call (888) 559-5910.

Marketing for Weed Stores That Fits Your Weed Stores

“So, what do I get when I pay for marketing for weed stores? It’s just like, you guys write a lot of blogs or something, right?” We’ve been asked some version of that question many times since Digital Mota opened. Sure, we write you plenty of blogs, but we also work to help you to rank for more keywords while taking care of your social media and so much more. We have multiple packages available. Each can help a different business in different ways.

The Basics
If you go to our site, you’ll notice that each of the packages (Bronze, Silver, and Gold) each have similarities: you’ll get social posts, blog posts, online content creation, web maintenance, and backlinks. Obviously, these go up as you get a bigger package. That, then, is a major factor why the Bronze is so great for small businesses, the Silver is fantastic for weed shops, brands, and the like, while the Gold package is for the biggest companies (or those that want the most growth). However, there’s more to the packages than that.

GMB
Starting with the Silver Package, we’ll optimize keywords for you on GMB/Google My Business. Now, as you may have heard, this has to be done in a very particular fashion, as Google is a bit wary of the whole cannabis thing. Our pros know how to do this in such a way that helps your business to grow, getting you in front of more people on Google.

Paid Advertising Management
Speaking of Google and ad management, it can be tough. With some of our packages, we’ll manage your ads for you. That means you won’t have to worry about how to do it, our experts can take over this for you. Of course, you can be as involved as you’d like, but you’ll have a pro with a proven track record to be able to guide your advertisements.

Videos
There’s an old (and correct) cliche in digital marketing that “content is king.” There’s an even older cliche: “seeing is believing.” They’re both still true. Videos can do wonders for your business’s SEO, digital marketing, and more. Sure, pictures, blogs, and all of that are great, but a video can make an instant connection. We can do one to two videos a month, depending on your package.

Marketing for Weed Stores that Keeps Up With Growth

It’s important to note that with our packages, you aren’t like, locked into them forever. Indeed, we can scale them to your business. So, as your business grows, we can get right to work continuing to make sure that your marketing grows along with it. Customization is available, too, so that we’re always offering you the right services for your needs. For a free consultation with our experts, you can reach us through our site or call (888) 559-5910.

Dispensary Development for Branding, Marketing, and More Success

Does it feel like your dispensary doesn’t really have a brand? You know that you sell great cannabis products, you love your location, and all of that, but does your dispensary seem different than all of the rest? Perhaps paradoxically, that can be one of the more challenging parts of defining your dispensary’s branding: making it different from the other places selling weed around you. Our dispensary development services can help in a variety of ways.

Finding Your Potential Customers

For starters, we always understand that your dispensary and your brand are just that: yours. We always work with you to ensure that’s the case. So, our clients are always as involved as they want to be. Some work with us every step of the way, OK-ing this and that until the final product. Others, on the other hand, just tell us to do it ourselves. Whether it’s that or anything in the middle, we can make your brand fit your particular dispensary, so that it’s always seen how you want it to be seen.

Better Ways to Market

One thing we’ve found: there’s always another way to get your brand out there, there’s always something more that you can do. Keyword research, for example, is constant. Whether it’s in the context of finding keywords to rank for or checking the analytics for how they’re doing, we’re always looking for more ways to grow your brand. That said, plenty of marketing goes on offline too. Case in point: the infinity screen truck. We can make sure that your brand is seen around the events and in the areas that you want it to be seen.

A Marketing Team

You may have read to this part and thought: “OK, fine, that all sounds good. But, can’t I do that myself?” Well, you could try. Perhaps you could do some of it yourself. However, that’s one of the best parts of working with a digital marketing agency: you’re working with an entire agency. We have SEO experts, professional writers, podcasters, editors, videographers, photographers, models, and so many others. All of us have worked together for a long time. So, we can put together work for you in a hurry. That way, you’re getting an entire machine, basically, on your side.

Dispensary Development from the Pros

No matter what level of growth your brand is at, we can help. If you’re just getting started, that’s great: we have a Bronze package, and we can build your site, develop your brand, and so much more. If you’re a growing business, if you’ve been around for a minute, our Silver and Gold packages may be the way to go. Of course, these can be customized for your needs. For a free consultation with our experts to see how we can help you, you can message us through our site or call (888) 559-5910.

Cannabis Events: Get Ready For Burning Treez Festival 2022

The world has opened back up and cannabis events are back in our lives. And for this year, one of the biggest featured happenings is the Burning Treez Festival. It’s a weekend of fun, music, and cannabis, all of which cater to herb-lovers all around.

The event takes place on August 27th at the Adelanto Stadium and Events Center in Adelanto, California. Whether you’re a resident or you’re just visiting, be sure to drop by if you’re in the area.

What to Expect From Burning Treez Festival 2022
If you love hip hop music along with your favorite magic herb, you will definitely get a kick out of this event. It will feature the biggest names in rap, including legends like Busta Rhymes, Ludacris, Mobb Deep, Soulja Boy, Rick Ross, and Xzibit. That should bring forth a nice touch of nostalgia, which is always welcome especially if you’re an old school fan.

We at Digital Mota will have a booth set up to give you an idea of what we offer. We mainly cater to cannabis professionals who need marketing and advertising services for their respective businesses. And we will gladly answer any questions you may have for us.

A Weekend For Industry Leaders and Professionals
But before everyone goes into festival mode, cannabis professionals can also enjoy a whole day affair of networking and seminars. On August 26th, industry experts are invited to attend the Cannexs B2B Expo. It will feature important topics on cannabis and sports, identifying your consumer, as well as strategies on opening up cannabis retailers.

Catch Digital Mota In One of 2022’s Biggest Cannabis Events!
As we mentioned, we will have a booth at the Burning Treez Festival. And if you want to know more about what Digital Mota is, check out our website. If you’re a cannabis professional, see if any of our services fit your needs.

Come Learn About Marketing for Dispensaries at Burning Treez Music Festival!

The cannabis industry is loaded with cutthroat companies vying for the top spot. That’s why proper marketing for dispensaries is essential for growing your customer base and staying above the pack. Come visit our booth at the Burning Treez Music Festival to learn how Digital Mota can help.

Learn About Marketing for Dispensaries
Digital marketing is fundamental for all brands in the internet age, not just dispensaries. But proper marketing techniques are even more critical for your business. Your industry is chock full of products, dispensaries, and companies. If you’re struggling to be noticed, you’ve come to the right place.

We Help You Reach More Customers
Digital Mota helps dispensaries gain more recognition and reach more customers with proven marketing methods that yield dramatic results. Imagine a customer searching for dispensaries in their area; what do you think they search for? They search for “Dispensaries near me” or maybe, “dispensaries LA.”

How will your dispensary show up in those results and get seen by potential customers? We craft curated content pieces that use relevant SEO keywords to help rank your brand. With paid advertisements, we can place your dispensary directly in front of customers.

Build Customer Loyalty and Respect
Placing your dispensary first is essential to reach more clientele, but what about keeping customers for the long run? What about building brand notoriety and respect within your industry? That’s where social media comes into play.

Dispensaries and cannabis companies are constantly posting on social media. Customers scroll past countless advertisements and marketing promotions on Instagram, Twitter, and Tik Tok. They only notice distinctive brands and companies that stand out amongst the rest. Digital Mota uses social media outreach and professional photography to help you stand out on timelines.

Visit Our Booth at Burning Treez Music Festival
So, what’re you waiting for? Come to Burning Treez Music Festival to learn more about how Digital Mota can help your dispensary stand out. You can find us at the Burning TreeZ Music Festival from August 27th at 4:20 PM to 12:00 AM.

If you’re serious about taking your dispensary to the next level, purchase tickets, speak with us in person, or call (888) 559-5910 for more information. We have goodie bags, promotional materials, and our expert team members ready to answer any questions. You can also see performances by Rick Ross, Ludacris, Busta Rhymes, and more.

What To Expect From One of the Year’s Biggest 420 Friendly Events

One of the year’s biggest 420-friendly events is coming right up. We’re talking about the Burning Treez Festival on August 26th and 27th at the Adelanto Events Center in Adelanto, California. It will feature some of the most notable acts in hip hop music, both past and present.

But also part of that weekend of fun is the Cannexs B2B, which will include our company Digital Mota. This, among many things, should give you more reasons to check this event out!

The Ultimate Networking Event For Cannabis Professionals
But before the 420 festivities kick off, there will first be a networking event for cannabis professionals all around. You can engage and share ideas with like-minded individuals at the Cannexs Business to Business (B2B) Conference on Friday, August 26th.

Here, you’ll learn more about the proper strategies for opening up cannabis retailers, surviving the industry, cannabis and sports, as well as identifying your consumer. As a bonus, you’ll also hear from rapper Xzibit, who is also a successful cannabis entrepreneur.

The Burning Treez Festival
After all the networking events are done, everyone is then welcomed to party the weekend away with the Burning Treez Festival. Happening the next day on the 27th, catch some of the industry’s best hip hop acts, including Xzibit, Rick Ross, Soulja Boy, Kurupt, Ludacis, and Busta Rhymes just to name a few.

The event kicks off exactly at 4:20pm and will include the hottest brands in cannabis fashion. Digital Mota will have a booth at the festival to give you a better idea of what we’re all about, as well as our service offerings. We will also be giving away special treats through our goodie bags. Tickets are priced between $79.99- $500.

Check Us Out At One Of the Year’s Biggest 420-Friendly Events
If you don’t have anything planned for the weekend, be sure to join us during the Cannexs B2B Conference and the Burning Treez Festival. But if you want to know more about us at Digital Mota, visit our website. Our client list includes many reputable cannabis dispensaries in Southern California, so be sure to check us out!

Don’t Miss the Digital Mota Booth at the Burning TreeZ Music Festival

The Burning TreeZ Music Festival is dominating the Adelanto Stadium on August 27th, and Digital Mota will be in the middle of the action! With performances from outstanding Hip Hop and R&B artists, this event can’t be missed. Here’s what to look out for on August 27th at Adelanto Stadium.

Live Performances From Living Legends
If you’ve been living under a rock lately, the Burning Treez Music Festival is going to have live performances from Hip Hop and R&B legends. The event kicks off at 4:20 PM and is headlined by legendary artists like:

Ludacris
Rick Ross
Busta Rhymes
Soulja Boy
Xzibit
Too Short
Kurupt
You’ll find the Digital Mota team throwing down in the thick of things with merchandise, goodie bags, and more. If you’re part of a cannabis company, do yourself a favor and speak with one of our expert team members on how we can take your brand to the next level.

The World Series of Cannabis
It couldn’t be a cannabis event without a cannabis competition! The World Series of Cannabis is hosted at the music festival and celebrates the industry. The premier cannabis competition is the number one direct-to-consumer, consumer-judged cannabis product competition available. Some awards to look forward to including:

Best Overall Flower
WSOC Best Overall
Best Overall Edible
Best Overall Vape
Verified & People’s Choice
Top brands, cultivators, and companies will showcase their best products, allowing you to know who’s on top in the cannabis industry. You’ll have the inside scoop on what’s popping, what’s mid, and what’s bunk after the World Series of Cannabis closes.

Merch and Goodies
The Digital Mota booth can’t leave the public hanging! Visit our booth at the Burning Treez Music Festival for merchandise, promotional materials, and goodie bags. If you’re in the cannabis industry, consult one of our expert team members to learn how we can take your brand to the next level. We help cannabis companies gain more recognition and reach more customers with proven marketing methods that yield dramatic results.

Visit the Digital Mota Booth at the Burning Treez Music Festival
So, what are you waiting for? Purchase tickets to Burning Treez Music Festival to see performances by Ludacris, Rick Ross, Busta Rhymes, and more. Not only will you witness the very best cannabis brands compete in The World Series of Cannabis, but you’ll also have a chance to try products from various industry favorites.

You can stop by the Digital Mota booth for merch, goodie bags, and promotions! And if you’re in the industry looking to step up your game, we’re here to help. You can ask about services, learn about proven marketing methods, and take the following steps you’ve been looking for.

Visit us at the Burning Treez Music Festival on August 27th, or call us at (888) 559-5910 for more information.

Best Practices When Marketing For Dispensaries

Because cannabis legalization has been in full swing for years now, marketing for dispensaries has become more of a challenge. That’s what steeper competition does to the market, after all.

And since we’re talking about challenges, it is worth noting that cannabis remains illegal on a federal level in the United States. That, too, should be considered when crafting a marketing plan for your dispensary.

But despite these hurdles, achieving success via marketing cannabis isn’t an impossible feat to achieve. And if you follow the best practices, you increase the likelihood of getting your desired results. So without further adieu, we’ll share with you the best practices when marketing for dispensaries.

Know Your Social Media Rules
Social media remains strict when it comes to marketing cannabis products. Popular platforms like Facebook, Twitter, and Instagram do not allow ads that promote the sale and use of the magic herb. And if you’re all about marketing a dispensary, this is obviously a major issue.

What you can do, however, is promote your website. You’re not technically advertising cannabis and its use, but you are drawing attention to your dispensary, which is what you want in the first place. That’s one way to skirt around these strict rules.

Make It About Your Brand Story
Likewise, you are putting forth the origin story of your brand using this approach. Again, it’s not mainly about promoting the use of weed, but you are telling the world what you’re all about. Maybe you’re big on CBD topical creams for the elderly. Or, your shop is about therapeutic cannabis strains to help people deal with anxiety.

Whichever the case may be, make your marketing efforts be about that back story. And sooner or later, people will gravitate towards your direction.

Focus on Educating Consumers
There’s a good chance that some of the people you’re targeting aren’t too keen on cannabis, in general. They may still hold that passé belief that marijuana is a harmful gateway drug to harder and more dangerous substances.

This is where your expertise on the subject matter comes in. Create content that is meant to educate and even erase these wrong, outdated notions about a plant. Introduce studies, research materials, and peer reviews that contain relevant facts and information.

Here, you may choose to go as detailed as possible with long-form articles and videos. But likewise, a simple yet detailed infographic works as effectively.

We Can Help Craft Your Strategy For Marketing For Dispensaries
Now, if you want some professional guidance, we at Digital Mota can provide that for you. We have packages you can avail and choose from, depending on your budget and needs.

If you need more information, visit our website.

Cannabis Marketing for Cannabis Professionals

Have you been looking for ways to make your cannabis business stand out from the rest? Does it feel like your local competitors are passing you by? Cannabis is one of the most competitive industries there is. To further complicate matters, there are strict rules in terms of what you can (and can’t) do to market your cannabusiness online. That’s where we come in. Here at Digital Mota, we have years of experience in cannabis marketing. Now, we can put them to work for your company.

SEO from the Ground Up

Having a website, writing some blogs, and posting a few pictures online are not a SEO strategy. Sure, they might raise a little bit of awareness, but they don’t constitute an effective strategy, one that you can build on over time. Here at Digital Mota, we’ll draw upon our experience to make an SEO strategy that’s right for your company and your company alone. That way, potential customers will see your brand exactly how you want them to see it.

Website, Social Media Management, and More

We can also design your website, too. The truth is that “having a website” isn’t enough anymore. You need to have a website that’s the online version of your showroom, giving potential customers everything they need to purchase from you. We can design you a website that not only looks great and is perfectly on brand but also works perfectly on any kind of mobile device. That way, you can get more customers than ever.

Cannabis Marketing to Set You Apart

This is just a very brief introduction to some of the ways that we can help your business. Sure, we have different digital marketing packages available here at Digital Mota. But, we can devise a personalized package for your company, too. For a free consultation, you can reach us at (818) 235-9440.

Getting Started With Digital Marketing for Cannabis Business

Have you been trying to launch your cannabis business online but just can’t seem to connect with potential customers? Does it feel like you’re doing “everything right” yet haven’t gotten that ROI you want? Those are just some of the reasons that our clients have reached out to us. The truth is that the industry is unbelievably competitive. You have so much to do in running your business, you may not have all of the time to devote to your marketing as you would like. That’s where our professional 420 digital marketing can help.

Audits and Keyword Research
Usually, the first step is: we perform a thorough audit of your SEO, website, and more. We’ll let you know what’s working and what could be improved. Then, we’ll tell you and show you how we would improve it. When we start with our clients, one of the first steps is usually keyword research. We find the best keywords for your business as well as those that your competitors haven’t done the best job with. That way, you can create content that helps your business to get ahead online.

A Website
All while this is going on, we’ll update or create your website. We’ll optimize it, on-page and off, so that you can better connect to the customers that you want to connect to. It’ll be optimized for mobile devices so that anyone can use your site from anywhere at any time and on any device.

Content for Cannabis Business and Beyond
“Content” means blogs, of course – well-written by experienced pros. But, it also means videos, podcasts, social media, and so much more. This is just some of what we provide for our clients every day. Now, we can do the same for you. For a consultation, you can reach us at (818) 235-9440.

Elevate Your Cannabis Brand With Expert Dispensary Development Techniques

The cannabis industry is burgeoning, and with legalization advancing cross-country, there’s never been a more poignant time for dispensaries...