Is it Worth It to Invest in Edible Marketing?

As a cannabis marketer or entrepreneur, edible marketing is probably something that’s not at the top of your priority list, and understandably so. Generally, recreational users still seem to prefer smoking their buds, either through a joint or a bong.

But the edible market is continuously growing, and you’d be surprised at how many people are starting to prefer it as their main method of consumption. This 2018 study, for one, revealed that people are now more inclined to choose edibles, primarily because of the absence of smoke, both firsthand and secondhand.

But does this mean you should consider investing a chunk of your money in marketing edibles? Let’s delve into it further.

The Stats
Let’s quickly look at the numbers from this 2021 research. It shows that in 2020, edible sales from the total market were at 18.4%, which is equivalent to $1.15 billion. That number jumped to 20.4% in just a year, which was equivalent to $1.38 billion.

There are a few reasons for this: one, newer, younger users are believed to be intimated with the other consumption forms these days, like dab rigs. Some of them are unable to roll a proper joint, while others aren’t fond of inhaling smoke.

The Variety
If you spoke about edible cannabis to an uncle who lived through the “flower power” era of decades past, you’ll likely hear more about space cakes and brownies. But since recreational legalization happened, manufacturers have come up with a wider variety of edible choices.

These days, consumers can enjoy cannabis edibles in different forms, whether it be gummies, candies, chocolate bars, and even infused sodas and juices. Entering a dispensary is like being in a candy shop, and that’s caused a dramatic change in how people consume their weed.

The Changing of Times
Society’s stance on cannabis alone has dramatically changed throughout the years. In a nutshell, people have become more accepting of it, and as a marketer, it’s only proper to adapt to the changing times.

Currently, we’re looking at the possibility of federal legalization, and that alone would create a major ripple effect throughout the industry.

Your Go-To Agency For Edible Marketing
If you’re planning to get started on edible marketing, we at Digital Mota are here for you. Check out our three service packages which you can tailor fit to your campaigns, whether new or existing.

How Will Federal Cannabis Legalization Affect THC Digital Marketing?

 As effective as THC digital marketing is, it doesn’t come out without challenges. Given that cannabis is still illegal on a federal level, marketers will have to jump through a few hoops just to move their campaigns forward.

But all that’s about to change. Recently, U.S. President Joe Biden pardoned around 6,500 Americans who were previously convicted of marijuana possession. These people will have their felonies wiped off their records. In one fell swoop, they get to have their lives back.

This may be one of the first steps to federal cannabis legalization. If so, it will affect the industry in a big way, including digital marketers for dispensaries. And here are some possible ways of it happening.

Less Online Restrictions
Right now, most social platforms prohibit any posting of cannabis, especially if it is meant to promote its use. That covers Facebook, Instagram, YouTube, and Twitter. Even Google has strict policies in terms of their Adwords.

But once federal legalization takes effect, these restrictions should lessen, if not disappear totally. This gives marketing agencies more freedom to advertise their products and ultimately reach a wider audience.

The Negative Stigma Disappears
There remains a negative stigma about cannabis despite the legalization of its recreational use. A handful of people will still adhere to the belief that it is a gateway substance to harder drugs, and would therefore avoid it like the plague while sending the same message to their loved ones.

But once the federal ban disappears, the negative stigma will gradually follow suit. And again, that will have a positive effect on the sale and marketing of cannabis as the wonder plant that it really is.

It Would Be Easier to Educate People
The federal ban on cannabis makes it more challenging to battle misinformation. But once it is lifted, educating people with the right information based on research would be much easier.

By gaining that valuable knowledge, society as a whole will become more open about the plant’s known benefits. Ultimately, it will be a smoother process in terms of regulation.

An Agency That Will Help You With Your THC Digital Marketing Efforts
If you want to save yourself from dealing with the hurdles of THC digital marketing, we at Digital Mota are here to help.

We have three packages to offer you, each one catering to your specific needs. If you need more information about us and our services, visit our website.

Does Your Brand Need Dispensary Photography?

Everyone knows clean-cut, professional, and eye-catching brands stand out on the internet. But in the cannabis industry, it’s even more important to separate yourself from your competitors. The cannabis industry is growing exponentially and isn’t slowing down, making professional dispensary photography a must. Here’s how to determine if these services are right for you.

Who Needs Professional Photography?
The benefits of professional photoshoots and videography are self-explanatory. These services enhance the appearance of your brand and products. With roughly 50 milliseconds to make an impression, your online presence becomes a larger priority.

Cannabis companies and dispensaries that are seeking to elevate their online presence can utilize these services to the fullest. For instance, you may use experienced photography if you’re an edible company to showcase your products in a brighter light.

Stand Out On Timelines
More users engage with businesses on social media than ever before. Nearly 100% of Instagram users follow one business online. Expert-level photoshoots enhance your online presence, painting you as a professional, trustworthy, and high-quality brand.

Digital Mota uses proven techniques that can be used for short-form video content, advertisements, and web design. These methods compound with other SEO techniques to take your brand to the next level.

Which Packages Include Photography and Videography?
You’re probably wondering which Digital Mota package suits the scale of your business and needs. Photography and videography are offered in the Silver and Gold packages. Here’s what you need to know.

The Silver Package
The Silver Package is best suited for dispensaries and up-and-coming cannabis brands. The main advantage of the Silver Package is that you start to reach a higher echelon with high-quality social media content, videography, and photoshoots. The Silver Package includes the following:

35 Keywords
2 Social Media Posts Weekly
4 Blogs
Online Content Creation
Paid Advertising Management
4 Hours Web Maintenance
5 Keywords for Google My Business
2 Stories and 1 video per month
1 photo shoot every three months
80 Approximate Backlinks
The Gold Package
The Gold Package is the highest tier we offer and is best suited for well-established dispensaries and cannabis brands. We offer total customization with the Gold Package, allowing you to focus on the essential aspects and take your brand to the next level. The Gold Package includes the following benefits:

70 Keywords
4 Social Media Posts and 4 Stories Weekly
8 Blogs
Online Content Creation
Paid Advertising Management
8 Hours Web Maintenance
10 Keywords for Google My Business
Four stories and two videos per month
1 photo shoot every month
150 Approximate Backlinks
Total Customization Available

Purchase Professional Dispensary Photography Today
Separating yourself from the pack is essential in the digital age, especially in the cannabis industry. Your industry is crowded with competing brands, products, and dispensaries, all vying for the top spot. Digital Mota is here to revolutionize your online presence with proven marketing techniques and high-quality content creation.

We can take your dispensary to the next level with curated content, social media advertisements, and premium videography. If you’re serious about increasing your brand recognition, contact Digital Mota at (888) 559-5910 or use the online contact form.

Does Your Brand Need Weed Photography?

Every business owner understands the importance of a professional appearance that reflects the values of their brand and the quality of their products. The cannabis industry is growing at a rapid rate, meaning standing out on social media platforms is more important than ever. Here’s how professional weed photography can benefit you.

What Are the Benefits of Professional Photography?
The benefits of professional, high-quality photography and videography may be self-explanatory. These services elevate your professional appearance and help you stand out online. But professional photoshoots and videos can be utilized in more ways than you might expect.

Digital Mota captures first-rate short-form content that can be spread across social media platforms like Instagram or TikTok. These eye-catching posts engage users, helping you build more authority in the industry and a larger audience. Through these services, you’ll pull more customers through your door.

Who Needs Professional Photography Services?
Nearly any cannabis dispensary or company can benefit from professional photography and videography. However, these services are best suited for brands that are selling products or companies that already have a foothold in the industry. For example, Digital Mota works with brands like The Cookie Plug to completely transform their brand and online presence.

Which Package is Right For You?
You’re probably wondering which Digital Mota package suits the scale of your business and needs. Photography and videography are offered in the Silver and Gold packages. Here’s what you need to know.

The Silver Package
The Silver Package is best suited for dispensaries and up-and-coming cannabis brands. The main advantage of the Silver Package is that you start to reach a higher echelon with high-quality social media content, videography, and photoshoots. The Silver Package includes the following:

35 Keywords
2 Social Media Posts Weekly
4 Blogs
Online Content Creation
Paid Advertising Management
4 Hours Web Maintenance
5 Keywords for Google My Business
2 Stories and 1 video per month
1 photo shoot every three months
80 Approximate Backlinks
The Gold Package
The Gold Package is the highest tier we offer and is best suited for well-established dispensaries and cannabis brands. We offer total customization with the Gold Package, allowing you to focus on the essential aspects and take your brand to the next level. The Gold Package includes the following benefits:

70 Keywords
4 Social Media Posts and 4 Stories Weekly
8 Blogs
Online Content Creation
Paid Advertising Management
8 Hours Web Maintenance
10 Keywords for Google My Business
Four stories and two videos per month
1 photo shoot every month
150 Approximate Backlinks
Total Customization Available

Get Professional Weed Photography Today
Separating yourself from the pack is essential in the digital age, especially in the cannabis industry. Your industry is crowded with competing brands, products, and dispensaries, all vying for the top spot. Digital Mota is here to revolutionize your online presence with proven marketing techniques and high-quality content creation.

We can take your dispensary to the next level with curated content, social media advertisements, and premium videography. If you’re serious about increasing your brand recognition, contact Digital Mota at (888) 559-5910 or use the online contact form.

What You Need to Know About Local Cannabis SEO

Search engine optimization is a fundamental component of any digital marketing campaign. But the cannabis industry is growing exponentially and highly competitive, making cannabis SEO and keywords crucial if you want to take your brand to the next level. Here’s how local optimization helps grow your brand.

Why Local Optimization Is Vital to Your Brand
As a business owner, you know the importance of digital marketing and search engine optimization. You’re well aware that you need a professional online presence on social media platforms and your personal site. But do you have local optimization as a part of your digital marketing campaign?

Local optimization is vital if you’re a brick-and-mortar dispensary or cannabis brand. Local SEO and keyword research ensure you’re targeting the right audience. With proven local optimization, you reach members of your community that can use your services instead of strangers several states away.

How Does Local SEO Work?
Local search optimization utilizes high-impact keywords for your area and industry. For instance, if you’re a dispensary in Los Angeles, you wouldn’t want to use phrases that target Colorado. Instead, you would use keywords like “dispensary near north Hollywood” or “edibles LA.”

Digital Mota audits your brand, industry, and location to find keywords that yield dramatic results. We use these phrases in a variety of ways, including throughout your site, off-page backlinks, and targeted advertisements. All of these techniques compound to improve your ranking, placing your business higher in search results.

Use Targeted Advertisements to Reach the Right People
One local search engine optimization technique is targeted advertisements in your area. Imagine these ads as a digital billboard that places your business or services in front of the right eye. When someone searches “dispensary near me” or “cannabis LA,” your business will appear first in the search queries.

Appearing first means customers are more likely to choose your services or visit your site. Users are over 25% more likely to click the first result in Google searches. This number steadily drops for lower rankings, meaning if you’re not first, you’re effectively last.

Increase Organic Traffic With High-Impact Keywords
Organic traffic refers to users finding your website or services while using search engines like Google or Bing. For instance, someone may search for “recreational marijuana near me.” With high-impact keywords sprinkled throughout your site, your services are more likely to appear higher in search queries.

Increasing organic traffic is one of the best inbound marketing strategies available. Essentially, people stumble across your site, notice high-quality services, and choose your company over another. It’s that simple.

Get Professional Cannabis SEO Analysis Today
Separating yourself from the pack is essential in the digital age, especially in the cannabis industry. Your industry is crowded with competing brands, products, and dispensaries, all vying for the top spot. Digital Mota is here to revolutionize your online presence with proven marketing techniques and high-quality content creation.

We can take your dispensary to the next level with curated content, social media advertisements, and premium videography. If you’re serious about increasing your brand recognition, contact Digital Mota at (888) 559-5910 or use the online contact form.

What You Need to Know About Marketing for Cannabis

The cannabis industry is growing exponentially and isn’t slowing down anytime soon. But like any other industry, effective marketing for cannabis brands takes an expert approach with proven techniques. Here’s how Digital Mota can transform your brand presence and take your business to the next level.

The Cannabis Industry Is Still Growing
The cannabis industry is growing every year and isn’t stopping anytime soon. In 2021 alone, California brought in 5.2 billion dollars in cannabis sales! The number is expected to grow each year exponentially. That’s why it’s crucial for you to utilize professional marketing agencies with a proven track record in the industry.

Users Judge a Book by Its Cover
We’ve all heard the saying, “Don’t judge a book by its cover.” Although this is solid advice for making relationships and viewing new situations, it doesn’t correlate to growing a business. Users take roughly 50 milliseconds to form an opinion on your website and services.

Snap judgments make sense with countless options and search results. If your website and online presence don’t reflect your brand accordingly, you’ll lose out on potential customers and halt your growth entirely.

Blogging and Content Marketing Are Still Effective
You may be on the wrong side of history if you consider blogging and online content outdated. Over 80% of digital marketers utilize blogging and online content. While over 50% of marketers who use blogging claim it’s effective, 10% say it has the biggest return on investment.

You can use blog content as an affordable technique to increase organic traffic and provide your audience with tangible value. Without an online blog, you miss out on opportunities to improve search rankings and drive sales. Digital Mota includes online content creation in every package, regardless of your business size.

Short Form Content Is King
You may have heard the saying, “Content is king.” But this saying may be updated to “Short-form content is king” in the coming years. Short-form video content has over 50% user engagement ratings, and over 45% of marketers who use this technique claim it’s effective. Furthermore, over 60% of businesses that used Facebook videos in the past 12 months have a new client.

With professional videography and social media content, you can engage more users and increase sales. Digital Mota crafts curated short-form content that stands out on timelines, separating your brand from the pack. Professional photoshoots and videography start in the Silver and Gold packages.

Purchase Professional Marketing for Cannabis Brands Today
Separating yourself from the pack is essential in the digital age, especially in the cannabis industry. Your industry is crowded with competing brands, products, and dispensaries, all vying for the top spot. Digital Mota is here to revolutionize your online presence with proven marketing techniques and high-quality content creation.

We can take your dispensary to the next level with curated content, social media advertisements, and premium videography. If you’re serious about increasing your brand recognition, contact Digital Mota at (888) 559-5910 or use the online contact form.

Which Dispensary Development Package is Right For You?

Digital marketing is the first step to taking your business to the next level. But how can you know which dispensary development packages are suitable for your brand? Digital Mota is here to guide you through the process so you can choose the right services and elevate your business. Here’s everything you need to know.

Which Package Is Right for You?
As a business owner, you already know the importance of an adequate marketing budget with room for digital techniques. Choosing the right package with the right services is crucial to elevating your dispensary.

Digital Mota provides three different package tiers: Bronze, Silver, and Gold. Each package has advantages explicitly designed for your brand’s size and scale. Each package is based monthly, and a six-month minimum contract is required, while 6-9 months is preferred for the best results.

The Bronze Package
The Bronze Package might suit your business if you’re a small cannabis brand starting to grow. The Bronze Package is an affordable option with entry-level services to help take your business to the next level. The package includes:

15 Keywords
1 Social Media post every week
2 Blogs
Online Content Creation
2 of Hours Web Maintenance
40 Approximate Backlinks
The Bronze Package is designed to elevate your brand to the next level. With 15 research-backed keywords, we’ll create high-quality content that drives organic traffic to your site and services. The 40 approximate backlinks help rank your website higher in search results and start to place your business as an authority figure in the industry.

The Silver Package
The Silver Package is best suited for dispensaries and up-and-coming cannabis brands. The main advantage of the Silver Package is that you start to reach a higher echelon with high-quality social media content, videography, and photoshoots. The Silver Package includes the following:

35 Keywords
2 Social Media Posts Weekly
4 Blogs
Online Content Creation
Paid Advertising Management
4 Hours Web Maintenance
5 Keywords for Google My Business
2 Stories and 1 video per month
1 photo shoot every three months
80 Approximate Backlinks
The Gold Package
The Gold Package is the highest tier we offer and is best suited for well-established dispensaries and cannabis brands. We offer total customization with the Gold Package, allowing you to focus on the most essential aspects and take your brand to the next level. The Gold Package includes the following benefits:

70 Keywords
4 Social Media Posts and 4 Stories Weekly
8 Blogs
Online Content Creation
Paid Advertising Management
8 Hours Web Maintenance
10 Keywords for Google My Business
Four stories and two videos per month
1 photo shoot every month
150 Approximate Backlinks
Total Customization Available

Purchase Professional Dispensary Development Today
Separating yourself from the pack is essential in the digital age, especially in the cannabis industry. Your industry is crowded with competing brands, products, and dispensaries, all vying for the top spot. Digital Mota is here to revolutionize your online presence with proven marketing techniques and high-quality content creation.

We can take your dispensary to the next level with curated content, social media advertisements, and premium videography. If you’re serious about increasing your brand recognition, contact Digital Mota at (888) 559-5910 or use the online contact form.

Elevate Your Business With Our 420 Brand Acceleration Program

The cannabis industry is growing at an alarming rate. In 2021 alone, California brought in $5.2 billion in cannabis sales! The number is expected to grow each year exponentially. With our 420 Brand Acceleration Program, you can take your business to new heights. Here’s how Digital Mota can elevate your business.

SEO and Digital Marketing Services Catered to Your Business
You’re well aware of the importance of a proper digital marketing campaign, whether you’re a budding cannabis brand or a well-established player in the industry. The world has gone digital, and you’ll halt your growth entirely if you don’t take advantage of proven digital marketing techniques.

Digital Mota provides three different package tiers: Bronze, Silver, and Gold. Each package has advantages explicitly designed for your brand’s size and scale. Each package is based monthly, and a six-month minimum contract is required, while 6-9 months is preferred for the best results.

Grow Exponentially With Proven Digital Marketing Techniques
Each of our packages includes proven digital marketing techniques that yield dramatic results, regardless of the size of your business. For instance, we utilize on-page and off-page SEO techniques that increase organic traffic.

Every package includes high-impact on-page keywords that drive organic traffic to your website and services. We research and analyze the highest ROI keywords for your brand and location. Afterward, we include these phrases throughout your site, meta-data, and blog content to rank your services higher in search queries.

Off-page SEO strategies include backlinks from authoritative websites to drive organic traffic and increase your search ranking. Search engines like Google and Bing notice high-quality backlinks and place your business higher in search results, allowing more customers to find your services.

Utilize Curated Social Media Content
Social media is a fundamental component of any effective digital marketing campaign. Each package includes social media posts and online content creation that helps you stand out on timelines.

Depending on the package you select, we’ll create first-rate content that can include professional photography or videography. Digital Mota develops social media content that reflects your brand’s personality, values, and professionalism. For instance, we may create eye-catching Instagram stories and reels that engage customers.

Social media content can accelerate your growth with ease. This is because more users select businesses and services through platforms like Instagram, TikTok, and Facebook. Standing out on timelines is more critical than ever before.

Take Your Brand to the Next Level With the 420 Brand Acceleration Program
Separating yourself from the pack is essential in the digital age, especially in the cannabis industry. Your industry is crowded with competing brands, products, and dispensaries, all vying for the top spot. Digital Mota is here to revolutionize your online presence with proven marketing techniques and high-quality content creation.

We can take your dispensary to the next level with curated content, social media advertisements, and premium videography. If you’re serious about increasing your brand recognition, contact Digital Mota at (888) 559-5910 or use the online contact form

Which Social Media Platforms Should You Use for Dispensary Digital Marketing?

Everyone uses social media daily to connect with friends and businesses. As a business owner, you know the importance of a proper digital marketing campaign that includes social media content. But which social media platforms should you use for dispensary digital marketing? Digital Mota is here to provide everything you need to know.

Why Social Media is Crucial
Your social media page is one of the first places potential customers will go to see your brand. If your social media presence is lacking, you’ll lose out on potential customers and halt your growth entirely.

Each social media platform allows you to reach a different user base and engage customers. Other platforms have distinct advantages, disadvantages, and best-use cases. But which platforms will benefit your cannabis brand or dispensary the most?

Instagram
Instagram is one of the first places users view a brand or service. In fact, 90% of users follow at least one business on Instagram. You’re probably wondering, “What kind of content should I create on Instagram?”

Short-form content and videos reign supreme on Instagram. Videos on Instagram receive over 20% more user interaction compared to images. Furthermore, videos receive 18% more interaction than carousels. With 44% of Instagram users shopping for products each week, it’s essential to use high-quality videography that drives results.

Facebook
Facebook can sometimes be overlooked in favor of Instagram or TikTok. However, Facebook is a fundamental component of any digital marketing campaign. Facebook helps you reach a different user base than other social media platforms. You can reach an older audience above 25 and between 35-44.

Facebook advertisements help you reach more customers. In fact, 50% of consumers discover new brands and products through Facebook Stories. With the right tools, you can make Facebook an effective channel for promoting your services and brand.

TikTok
TikTok gained extraordinary amounts of popularity in recent years, and it’s become a fundamental element of social media marketing campaigns. You can use TikTok ads to reach over 15% of all internet users aged over 18.

Digital Mota will create engaging short-form content that pulls customers through your door. We enhance your online presence through high-quality videography and photography that reflects your values, professionalism, and story. We’ve worked with countless giants in the cannabis industry, providing us with the expertise to take your brand to the next level. Let Digital Mota elevate your brand today.

Purchase Professional Dispensary Digital Marketing Services Today
Separating yourself from the pack is essential in the digital age, especially in the cannabis industry. Your industry is crowded with competing brands, products, and dispensaries, all vying for the top spot. Digital Mota is here to revolutionize your online presence with proven marketing techniques and high-quality content creation.

We can take your dispensary to the next level with curated content, social media advertisements, and premium videography. If you’re serious about increasing your brand recognition, contact Digital Mota at (888) 559-5910 or use the online contact form.

How to Do Dispensary Content Creation Correctly

Whether in the cannabis industry, selling shoes, or another market, you know the importance of online content. High-quality pieces online like blog posts or marketing materials paint your business as an authority figure in the industry. Unfortunately, you may do more harm than good if you aren’t using the correct techniques. Digital Mota uses proven dispensary content creation techniques that yield dramatic results. Here’s how.

Create Educational Content
Providing value to your customers and audience is a fundamental tenet of digital marketing, regardless of whether you are creating long-form or short-form content. What’s more valuable than free educational and engaging content? This kind of content establishes your dispensary or cannabis company as an authority figure in the industry.

Customers who encounter high-quality educational content build a stronger relationship with the brand. Adding educational content to your website allows your customers to trust your brand, expertise, and products. They will be more likely to seek your services and products when shopping for cannabis near them.

Digital Mota can create curated, informative, and engaging content that improves your reputation in the industry. We analyze the best keywords for your business to increase organic traffic and attract more customers. Our team will provide your audience with tangible value for topics relating to cannabis strains, terpenes, guides, and other trending topics.

Use Links to High-Authority Sites
Creating educational content isn’t enough to convince your audience that you’re an expert in the industry. Anyone can write something and throw it up on the internet. That’s why linking back to high-authority websites, and sources are essential.

Using respectable sources and websites shows your audience that you aren’t pulling information from thin air. Furthermore, high-quality links improve your organic traffic and customer reach. Every package at Digital Mota incorporates backlinks, keywords, and blog content, so you can rest assured that your marketing efforts are in good hands.

Share Your Brand’s Story
Another way to create content for dispensaries is to share your brand’s story. Every brand in the cannabis industry has a unique story of how it started, who helped, and the challenges it faced. Unfortunately, only a few brands are revealing this information to their audience.

Customers want to relate to a brand, employees, and products or services. Sharing your brand’s stories through blog posts or social media content is how you engage your audience and build trust. Digital Mota uses high-quality content creation with photography, videography, and editing to achieve these results.

Receive Professional Dispensary Content Creation Today
Separating yourself from the pack is essential in the digital age, especially in the cannabis industry. Your industry is crowded with competing brands, products, and dispensaries, all vying for the top spot. Digital Mota is here to revolutionize your online presence with proven marketing techniques and high-quality content creation.

We can take your dispensary to the next level with curated content, social media advertisements, and premium videography. If you’re serious about increasing your brand recognition, contact Digital Mota at (888) 559-5910 or use the online contact form.

What Effective THC Content Creation Looks Like

 Whether operating a dispensary or selling wholesale cannabis edibles, you need effective THC content creation. Online content like blog posts, marketing materials, and social media coverage increase your brand recognition. Unfortunately, you may do more harm than good if you aren’t using the correct techniques. Digital Mota uses proven marketing techniques that yield dramatic results. Here’s how.

Start With Educational Blog Content
Online blog content is a must for every business competing in the modern age. But do you know why that is? Online blog posts and articles are a low-cost marketing strategy that provides dramatic results. Blog content allows you to use research-backed keywords that increase organic search results.

Furthermore, educational content provides value to your audience, painting you as an authority figure in the cannabis industry. Adding high-quality, informative pieces to your site allows your customers to trust your brand, expertise, and products. They will be more likely to seek your services and products when shopping for cannabis near them.

Use a Well Respected Agency
You have other tasks that need your attention besides creating informative blog content. That’s why using a trusted digital marketing agency with a proven track record is critical. Although it may be easy to overlook your marketing budget, partnering with a well-known agency allows you to focus on more essential duties.

Digital Mota can create curated, informative, and engaging content that improves your reputation in the industry. We analyze the best keywords for your business to increase organic traffic and attract more customers. Our team will provide your audience with tangible value for topics relating to cannabis strains, terpenes, guides, and other trending topics.

Don’t Neglect Social Media
As a business owner, you know the importance of social media marketing and content creation. But are you taking advantage of these platforms? Are you neglecting sites like Instagram, Twitter, or TikTok? These platforms are vital to an effective THC marketing and content creation campaign.

Improving your brand and online presence starts with social media. Social media accounts are often the first stop for new customers and clientele. If your social media pages poorly reflect your brand, customers are less likely to visit your site or use your services.

Digital Mota can quickly relieve these concerns with curated social media content and high-quality stories that make your brand shine. Our team uses proven digital marketing strategies that yield dramatic results. With our help, you can stand out on social media timelines instead of getting lost in the weeds.

Start With Professional THC Content Creation Today
Separating yourself from the pack is essential in the digital age, especially in the cannabis industry. Your industry is crowded with competing brands, products, and dispensaries, all vying for the top spot. Digital Mota is here to revolutionize your online presence with proven marketing techniques and high-quality content creation.

We can take your dispensary to the next level with curated content, social media advertisements, and premium videography. If you’re serious about increasing your brand recognition, contact Digital Mota at (888) 559-5910 or use the online contact form.

Here’s Why Your Los Angeles CBD Marketing Strategy Isn’t Working

Anyone who’s done Los Angeles CBD marketing knows that it isn’t a walk in the park. Even with CBD’s strong potential as a therapeutic option for certain physical and mental conditions, there are a set of challenges that come with it. And chances are, the strategies you’ve come up with won’t always give you the outcome you’re looking for.

But that’s nothing a little troubleshooting and evaluation can’t fix. And through this article, you can hopefully identify the reasons why your current strategy isn’t working, as well as the improvements you can make to see the results you’re after.

You’re Not Paying Attention to the Hurdles
As we mentioned in our intro, CBD does have a strong potential as a therapeutic option. It has yet to be backed by science, and ultimately have its FDA restrictions lifted.

Given these limitations, anyone who’s marketing CBD for whatever purpose should not be making any health or medical claims.

There’s a difference between saying “CBD has the potential to provide relief for chronic pain” and saying “CBD has the ability to cure chronic pain.” Take note of how you get your message across.

You Fail to Address the Public Misinformation
Let’s face it: a good chunk of people will associate CBD with cannabis and everything that comes with it – including its outdated reputation brought on by prohibition and the propaganda from decades past.

But if you’re marketing CBD products, you should also aim to correct that public misinformation. For one, make a clear distinction about how cannabidiol is non-psychotropic, which means it won’t get you high. That alone will give a lot of folks a sigh of relief, especially those who don’t want the mind-altering effects. From there, you can present easily digestible research statistics to support your claims.

Your Strategy Isn’t Allowing You to Stand Out
Especially in a major city like Los Angeles where competition is extra steep, any run-of-the-mill strategy will be drowned out easily, even by the smaller players. Every Angeleno is looking for something they haven’t seen yet, and that’s what you should focus on giving them. One way to do this is by niching down further.

Focus your CBD strategy towards helping senior citizens with arthritis, for one. Or in providing actionable information for cancer patients dealing with the harsh effects of chemotherapy. Be as specific as you can.

A Foolproof Los Angeles CBD Marketing Strategy
If you feel like you’re still struggling with your CBD marketing strategy, perhaps it’s high time to seek professional assistance to save you some time and resources. And we at Digital Mota will do just that for you.

We have three service packages to offer, each one covering important aspects of CBD marketing, from content creation to keyword research, and paid to advertise.

If you want to know more, visit our website.

A Quick Guide to Taking Professional-Looking Weed Pictures

Just like food photography, weed pictures do a lot in terms of visually enticing a cannabis lover. Given how marijuana cultivation has evolved over the last decade or two, buds now look more aesthetically pleasing than ever.

Especially if you run a dispensary, the weed photos for your site should be of high quality. The good news is you don’t need a skilled veteran photographer to achieve that. With these tips, you can take professional-looking photos with the equipment you have, and even with minimal experience with the camera.

Avoid Flash Photography
Anyone who’s had their photo taken knows how unflattering a photo turns out when you have your camera’s flash on. There’s too much brightness to a point that it no longer looks natural.

When taking weed photos, having the flash on will bounce off of the bud’s trichomes, the small crystal-like structures on the surface. That will make your final bud shots look a little washed out, and unattractive, overall. So as a start, turn off your camera’s flash.

Treat Living Plants and Cured Buds As Different Subjects
Living plants and cured buds have different aesthetics. The former will still look more like it’s a part of nature. But with the latter, you will notice how it has gone through multiple processes to get to where it looks.

So when photographing living plants, make sure you capture everything, from the leaves to the stems. Your objective here is to show it in its more natural, untouched state.

The more enticing and visually-appetizing shots happen with cured buds. Here, you can experiment a bit more with lighting, background color, and even some props. This is your final product so you must present it with the objective that it draws enough attention and interest.

Don’t Be Afraid to Experiment
There is a lot of depth when it comes to weed photography, way more than what’s on the surface. Buds come in different shapes, sizes, and colors, so you can experiment and play around with different presentations. If you zoom in for a tighter shot, for example, you get a closer look at the trichomes, which is instantly a sight to behold.

Now, this is an optional suggestion, but if you want to take it to the next level, invest in a macro lens. That will give you the finer details of the plant, and a view that no one else can have (unless they use the same equipment as you).

You Can Count On Us For High-Quality Weed Pictures
Another option for taking professional-looking photos is to have an agency do it for you. Here at Digital Mota, we offer photoshoots for your products so you get to have pictures you can add to your online portfolio or website database.

You can check out our official website to see our package offers so you can decide which one fits you best.

Marketing for Weed Stores: Why Web Design is Crucial

The cannabis industry grows and improves each year. New states legalize marijuana, meaning more and more businesses compete in the market. As a business owner, you already know how important marketing for weed stores is. But does your marketing strategy focus on fundamentals like web design? Here’s how Digital Mota can help.

Why Web Design Is Vital to Your Brand
Web design is a fundamental component of any solid digital marketing campaign. Your website and online presence directly reflect your brand’s quality and values. Wouldn’t you want your online presence to stand out if you only had 50 milliseconds to make a lasting impression?

Or what if over half of your customer base doesn’t feel comfortable recommending your service due to a low-quality website? You would probably start working to improve your online platform and optimization, right? With Digital Mota, you aren’t alone. We can help optimize your website and online presence with proven strategies that produce dramatic results.

Optimize for All Platforms
Since 2018, over 60% of all retail website visits have been conducted on smartphones. More users are accessing sites via mobile devices and finding businesses through social media platforms like Instagram, TikTok, and Facebook.

If your site isn’t optimized for all platforms, you’ll lose potential customers incredibly fast. More than 85% of adults believe a website should be as good, if not better, than a desktop experience. Digital Mota can refine your brand’s website and online platform for any device.

Easy to Navigate Sites Empower Customers
Have you ever visited a site that you just can’t navigate? You probably clicked off fast and worked to find another solution or service. No matter the quality of the content, customers are likely to stop engaging with a hard-to-use site. More importantly, over 80% of users are unlikely to return to a website after a bad experience.

You don’t only miss out on potential customers with a poorly designed site; you actively turn them away. Imagine if you stood outside your business and told excited customers to go elsewhere. That’s precisely what a poorly optimized website accomplishes.

Use Effective In-Bound Strategies to Pull In More Customers
Effective web design can incorporate effective inbound strategies to draw in more customers. Digital Mota can keep customers on your website for longer through high-quality landing pages, SEO keywords, and effective linking strategies. We utilize industry-leading and research-backed keywords to increase your site’s organic traffic.

Get Professional Marketing for Weed Stores Today
Separating yourself from the pack is essential in the digital age, especially in the cannabis industry. Your industry is crowded with competing brands, products, and dispensaries, all vying for the top spot. Digital Mota is here to revolutionize your online presence with proven marketing techniques and high-quality content creation.

We can take your dispensary to the next level with curated content, social media advertisements, and premium videography. If you’re serious about increasing your brand recognition, contact Digital Mota at (888) 559-5910 or use the online contact form.

3 Dispensary Digital Marketing Tips From a Reputable Agency

Dispensary digital marketing, when done right, would give you desirable results. Not only will it give your shop much-needed exposure, but it can also turn you into a figure of authority and strengthen your online presence.

Now, many of you reading this likely don’t have any formal digital marketing training. You can do your own research, but if you don’t know what specific information to look for, you’re pretty much looking for a needle in a haystack.

So to save you all of those troubles and headaches, we as a digital agency will give you some actionable tips that could hopefully help you with your overall strategy.

Goals Must Be Nothing Less Than Clear-Cut
Goal-setting is one thing. But having them clear-cut would be taking things to an entirely different level that could boost your chances for success.

Each digital marketing initiative has a purpose, whether it’s to drive foot traffic to one of your dispensary branches or to spread the word about a new promo you have for first-time visitors. Not having that clear purpose could easily lead to a confusing campaign message. And that’s never good for business.

Leverage the Power of Influencers
In the age of social media, influencers have taken on a new meaning. Nowadays, you don’t need a prominent celebrity with millions of followers and big-time endorsement deals. As long as this person has been able to establish their name and reputation organically, you’re good to go.

The good thing about this strategy is that these influencers are easily accessible via social media. If you come with them with the right offer, there’s a good chance that you’ll receive a favorable response.

Give Importance to Customer Reviews
Anyone who intends to purchase a vehicle would first want to take it on a test drive. This is the best way for them to have that first-hand experience of the car, which ultimately helps them make a more informed decision.
In the case of a dispensary, the closest thing to a test drive that you can provide potential consumers is your customer reviews and testimonials. From your end as a business owner, you should be transparent about it and show both the positive and negative.

If you’re worrying that these negative reviews would hurt your brand, this isn’t always the case. What matters here is how you respond to them, which you should do so in a cordial and professional manner.

Your Key to Success In Dispensary Digital Marketing
If you want to ensure success in your digital marketing, you can use the help of professionals. We at Digital Mota can provide digital marketing services to suit your needs, whether it’s for SEO, content creation, or keywords, just to name a few.

To know more about us, check out our service packages or visit our website.

Here’s How You Solidify Your Cannabis Edible Marketing Strategy Online

Marijuana legalization has so far changed the way we approach many things, including in business. And cannabis edible marketing, for one, is an offshoot of that change and will likely remain relevant in the coming years in the future of digital technology.

Especially if you’re a dispensary owner, it would benefit you a lot to leverage digital marketing and make it part of your initiatives. In doing so, you will also want to solidify your cannabis edible marketing strategy, and this article will give you some ideas on how to do that.

Aim to Educate
While it is true that medical cannabis is now widely accepted by society more than ever, it is still a taboo subject matter for certain people. We’re talking about older parents who lived in the age of prohibition and the “Reefer Madness” propaganda. They still believe that cannabis – a plant known for numerous medicinal benefits – is a gateway substance to harder drugs.

Given this, you’d want your marketing strategy to be educational. You’re not pushing a particular agenda, but you’re presenting facts in a way that would educate the misinformed.

Social Media Is Only For the Added Push
Because cannabis is still illegal on a federal level, promoting its users via social media is also prohibited. That means your social media use for edible marketing will also have its limits.

In this case, it should only be used as an added push to promote your content. Instead of promoting products directly, use them to build a tight-knit community around your brand or dispensary. From there, you create awareness for your products.

Social media for this purpose is also for interacting with your audience. This makes you easily accessible to inquiries and any show of interest.

Tap Into Both the Recreational and Medicinal Cannabis Market
When one thinks of medical cannabis, space cakes and cookies will automatically come to mind. Some will veer away from them because of the horror stories they’ve likely heard from people and their traumatic experiences from ingesting weed.

While there is a big market for recreational users, don’t forget about those on the medical marijuana team. They, too, could use valuable information about edibles and how they can safely integrate them into their lives.

As long as you equally tap into both markets, you increase your chances of success.

Let Us Help You With Your Edible Marketing Strategy
If you prefer to seek help from seasoned professionals, we at Digital Mota can help you out. We offer three service packages for you to choose from, each one catering to your specific needs.

For more information on what we’re all about, check out our website.

How to Get Started With THC Content Creation

THC content creation is one of the helpful strategies that cannabis dispensaries can use to promote their business. It’s also a way to educate people about the upside of marijuana use, including its potential therapeutic benefits.

But given how cannabis remains to be a slight taboo among many people, THC content creation needs to be approached the right way. And if this is something you’re planning to get into, this article should help you get started.

Make the Most Out of Organic Traffic
Since cannabis remains illegal on a federal level, encouraging its consumption in whatever way, shape or form is not allowed. That also means advertising can be tricky. Content creators and marketers likely won’t be allowed to use paid ads for marijuana-related topics.

In that case, you’ll need to rely on organic traffic to grow your website. SEO techniques and influencer marketing are two options you can go with, but again, make sure you’re not crossing any lines in terms of the legality boundaries.

Focus on Evergreen Topics
Evergreen topics are those that aren’t time sensitive. They will remain relevant even after a long time after such articles have been published. Some good example topics would be “How to Avoid the Munchies” or “Dos and Don’ts When Storing Cannabis Buds.”

Evergreen content will keep your site relevant for many years. Along the way, it can also make you a figure of authority in the industry, which would benefit your site and business in the long run.

Speak the Appropriate Language
How you voice your content should be done in a way that would make it relatable to the target audience. If you’re all about recreational cannabis, you’re likely dealing with readers that are easygoing and fun-loving with more of a lifestyle inkling. But if you’re writing for an audience that prefers therapeutic use, you’ll need to present facts without twisting them or making baseless claims.

You’ve often heard people say “know your audience,” whether it’s speaking or writing. That very much applies to THC content creation.

THC Content Creation From Seasoned Veterans
Now, if you prefer to have your content taken care of by reliable experts, check us out at Digital Mota. We offer three service packages, each one catering to your THC content needs.

If you want to know more about us, visit our website.

What You Need to Know Before Getting Into Weed Photography

If you’re reading this, you’re probably considering getting into weed photography. You’re aware of the potential success that cannabis digital marketing brings, and you also see it as a way to expand your skills.

Both of these reasons, of course, are all well and good. But since cannabis remains to be a niche and on some level, a taboo subject matter, there are a few things you’ll need to consider before jumping right in.

That’s where we come in. In this short article, we’ll give you a few pointers to keep in mind if you’re planning your first dive into weed photography.

The Legal Hurdles
Yes, cannabis is legal for both recreational and medical consumption in certain major US states like California, for example. But on a federal level, marijuana use remains illegal and punishable by law.

That includes promoting its use in any way, shape, or form, including through photography. And the worst-case scenario for the photographer could be equally criminally liable, even if they don’t own the products they’ve used as a subject.

Until cannabis is legalized on the federal level, there will be these hurdles to deal with. It would then be best to exercise more caution and not be too loose about your photo use. Make sure you’re not using them with the intent to promote their use, especially in areas where it isn’t legal.

The Social Media Rules
Since there are legal hurdles to consider, it’s also important to play by the rules on social media. Because the promotion of cannabis use isn’t allowed in any capacity, advertising them on social platforms can be tricky. For one, you won’t be allowed to use certain keywords like “cannabis,” “THC,” or “marijuana.” You will also need to mention its potential side effects.

Social media, as we know, is a key tool in digital marketing. And in order to achieve success using it, it would benefit you to know the guidelines.

The Importance of Networking
Legal recreational cannabis means the boom of dispensaries. And within that boom are fledgling small companies looking for a good photographer to work with. If you’re lucky, this could be the big break you’ve been waiting for.

But that big opportunity won’t just land on your lap. You’ll need to go out there and make your presence known through networking. And yes, that extra effort of going out of your way to meet people will pay dividends in the long run.

Fortunately, there are many 420-friendly events to make networking possible and a lot easier.

Weed Photography By Trained Professionals
Another way to get started with weed photography is by observing how professionals work. And here at Digital Mota, we have no shortage of experts who deliver nothing but excellent output.

If you want to see how we work, you can check out our service packages. The Silver and Gold packages, in particular, would be the best showcase of our work.

And if you want to know more about us, visit our website.

Avoid These Mistakes When Marketing For Weed Stores

Thanks to global cannabis legalization, marketing for weed stores has been a key digital strategy in recent years. Especially for dispensary owners, it’s something that could help in their brand-boosting efforts to draw in potential customers and eventually, boost revenue.

But not every marketing strategy will bear fruit. In fact, some of them will give you the exact opposite result, and these are mistakes that are very much avoidable.

We’ve already written several articles on the proper marketing strategies that would produce results. This time, we’ll focus on the mistakes you should avoid.

Taking An Unprofessional Approach
Many weed stores focus their marketing efforts on the “stoner” crowd. These are the people who have almost no boundaries and moderation when it comes to their recreational cannabis use. And while going for that target market is all well and good, it shouldn’t show in your marketing strategy.

If you want to be taken seriously, take on a more professional approach. Focus on how cannabis can enrich people’s lives and promote its proper use, even for recreational purposes.

Making Baseless Claims
One effective marketing angle for cannabis is to highlight its therapeutic potential. And in this day and age, there are numerous studies about it, many of which are done by legitimate research institutions.

So if this is the angle you’re going for, make sure you have the research to back up your claims. Your goal is to become an authority figure online and making baseless claims can hurt your legitimacy as a company.

Disregarding Social Media Regulations
Many people have a wrong perception of cannabis legalization. Just because laws aren’t as harsh, it doesn’t give you the license to flaunt it, especially on social media. Many of these platforms still prohibit promoting cannabis use, as well as its sale. And since search engines and social media sites abide by federal laws that still consider cannabis as an illegal substance, you can’t run weed-themed ads on these sites.

Yes, you can still use social media to promote your dispensary by posting special deals or products. But before doing so, be sure to know the proper rules and regulations and save yourself some headaches.

Need Help Marketing For Weed Stores?
If you ever need an agency to help develop a marketing strategy for your cannabis dispensary, check out Digital Mota. We have three service packages for you to choose from, each of which is designed to make your digital marketing goals reachable.

If you need more information, you can visit our website or call us at (888) 559-5910. 

Dos and Don’ts When Marketing For Cannabis

Marketing for cannabis is a fairly new concept, which only took off thanks to global legalization, especially for recreational use. It’s a strategy that many are still new to, regardless of their digital marketing experience.

While there are strategies that work, there are mistakes you can also very much avoid. And if you’re reading this, there’s a chance you’ve been dealing with a lot of the latter and you’re looking to change things up.

Fortunately, you came to the right place. In this short article, we’ll give you the dos and don’ts when marketing cannabis products.

First, let’s start with the dos:

Know Your Consumer Personality Types
Knowing your audience is crucial for any marketing initiative. In the case of cannabis, you’ll need to know the different types of consumers.

Are they beginners wanting to try the magic herb for the first time? Or are they veterans in the game who are looking for products that would pass their standards? Maybe you’re dealing with people who prefer to use cannabis for its known therapeutic benefits.

It pays to know these personality types very well to allow you to craft an effective strategy, in turn.

Have a Specific Purpose
Before anything else, ask yourself an important question: why are you marketing cannabis? Is it to help spread the word about its known therapeutic benefits? Or is it about erasing the negative stereotypes that many uninformed people still believe in? Perhaps it’s to introduce new products to longtime consumers.

Whatever it is, have that specific purpose at the forefront, always. Once you do, you’ll see how much easier it is to craft and implement a cannabis marketing strategy.

Now, let’s shift to the don’ts.

Focusing Too Much on “Stoner” Culture
These days, being a “stoner” isn’t as looked down on as it was decades ago. Thanks to legalization, any portrayal of the lazy, extra laid-back cannabis user are usually all in good fun.

But if you want to be taken seriously, this should not be your sole focus.

Don’t neglect the other important aspects, like how it can be a great source of revenue for any business, and ultimately, how it can provide a boost to the local economy of a specific area.

Twisting the Facts
While many research findings will put forth the many potential benefits of cannabis, more studies are needed to make a definite conclusion. In this case, always err on the side of caution. Never present these findings as established facts and never misrepresent them with baseless claims.

When marketing cannabis, just stick to the facts. Never get them twisted.

An Agency That Specializes in Marketing For Cannabis
Now, if you need professional assistance, we at Digital Mota are right here to help. You can check out our available packages to see which one best fits your needs.

And if you want to know more about us and what we’re all about, you can check out our official website.

Cannabis SEO Strategies to Boost Search Rankings

Cannabis SEO is a vital strategy to help create awareness for your dispensary and eventually, boost your brand. If you want to stand out in the steep competition you’re facing in your chosen industry, this is something you’ll have to put the effort into.

SEO, however, is a fast-changing aspect of digital marketing. Strategies that worked five years ago may no longer be as effective today. And if your ultimate goal is to boost your search rankings and increase your traffic, you’ll need to know the appropriate strategies.

That’s what this article is for: to provide effective methods for you to implement into your cannabis SEO plan.

Mobile Optimization
We’re putting this at the top of our list because it is an important SEO strategy that many people surprisingly forget to implement. Just to put things in perspective, Recent 2022 stats show that there are around six billion smartphone users around the world. By 2026, that number is projected to spike to 7.5 billion.

That means most people would rather surf the web using their phones rather than a computer. And if your site isn’t optimized for mobile devices, you’re missing out on a huge chunk of potential customers.

Create Blog Posts
Yes, blogging still draws a huge audience in 2022. While other forms of content like videos or infographics tend to attract more attention, an informative long-form post can do a lot in boosting your site’s search rankings.

You will, of course, need the proper keyword strategies for this. Keep in mind that keyword stuffing no longer works in this day and age of Google, so it’s best to orient yourself with the best practices today.   

Proper Keyword Research
We touched on this briefly in the previous section, so we’ll expound on it a little further. When it comes to keywords, you’re better off with the long-tail kind, one that’s more specific. So instead of going with “medical marijuana” as an example, you can instead use “medical marijuana for senior citizens.” It targets a specific audience and narrows down the competition, at the very least.

Fortunately, there are many tools you can use to help optimize your searches, and it’s all a matter of finding the right one for you.

We Can Craft An Effective Cannabis SEO Strategy For You
Now, for those of you who want professional assistance and guidance, we at Digital Mota can do that for you. Take a look at our service packages and see which one fits you best. And whatever it is you choose, you can expect results sooner than later.

For more information, check out our website or call us at (888) 559-5910.

3 Website Design Mistakes That Could Be Hurting Your THC SEO Strategy

When it comes to THC SEO or any SEO strategy for that matter, website design plays a huge role. Not only does it increase your site’s aesthetic value, but it also contributes to the success or failure of your overall SEO strategy. Given how search engines like Google have gotten more meticulous over the years, a conky website layout could hurt your SEO ranking in more ways than one.

Now, this list of mistakes goes beyond the most common ones like using low-resolution photos or color schemes that are an absolute downright eyesore. If you happen to be committing any of them, now’s the time to take note and put an end to it.

Your Website Isn’t Mobile Responsive
In this day and age of smartphones, you’d think it’d be automatic for website owners to set up their platform on mobile. But believe it or not, many digital entrepreneurs continue to commit this very crucial mistake.

Just to put things into perspective, recent statistics show that 59.4 percent of the world’s internet traffic comes from mobile surfing. Failing to make your site mobile responsive also means failing to tap into this large market of online users. And that alone can hurt your chances for SEO success in a profound way.

Designing Without a Specific Concept
Yes, recreational cannabis is slowly being accepted into global society. But at the end of the day, it is still a niche industry that attracts a specific demographic.

In terms of design, it would help to build a website according to your target audience’s taste. In the case of the cannabis industry, there almost must be a distinction between recreational and medical cannabis.

Doing so without a specific concept that adheres accordingly would only make you miss out on the potential to rack up a larger following. And that can pose an unnecessary challenge to your SEO endeavor.

Not Giving Importance to Visual Appeal
Whether it’s food, cocktails, or cannabis buds, we are generally visual consumers. We put a lot of weight on the aesthetic value of products, and that helps us make a more informed purchasing decision.

You will come across many cannabis retail sites that either use low-resolution or thumbnail-sized photos. That lack of visual appeal could very much turn off a potential buyer because they don’t have access to that piece of valuable information, and that is how the product looks up close. And if this applies to you, you’re potentially losing a lot to other online dispensaries that put a premium on visual appeal.

If You Need Help With THC SEO, We’re Here For You
One of the likely reasons you’re committing these design mistakes is that you don’t have a dedicated team to help do it for you. That’s where we at Digital Mota come into the picture.

You can check out our service packages to see which one best suits your needs. And if you want to know more, visit our website.

Tips to Strengthen Your Los Angeles CBD Marketing Strategy

If you’re in the cannabis digital industry, you know how challenging it is to craft an effective Los Angeles CBD marketing strategy. Given marijuana’s major boost in popularity since the state legalized recreational use six years ago, the competition has also steepened immensely.

Likewise, CBD, which is widely known for its therapeutic potential, has also gained a lot of traction. And even if you’re focused on the medical aspect of cannabis, getting to stand out from the rest isn’t a walk in the park.

So here are some of our tips to help develop a stronger, more effective approach, one that would help you gain recognition as a legitimate industry player.

Focus on CBD’s Known Therapeutic Benefits
Let’s face it: even with society’s softer stance on cannabis, it remains to be taboo for many people. And because it is still illegal on a federal level, many people are still apprehensive to associate themselves with it.

This is where you draw the line with CBD marketing. For one, send a loud and clear message about how it won’t get you high. Second, focus on studies highlighting its potential against many malaises, both concerning physical and mental health.

The objective here is to educate people about CBD instead of going for a hard sell. And because more research is needed, avoid making too many medical claims.

Tap Influencers For That Added Push
Social media platforms still prohibit the promotion and selling of cannabis products. But because you’ve made a clear distinction that it is a non-psychoactive substance, it is easier to seek the help of influencers to help push your brand on social media.

And when we talk about influencers, they don’t necessarily have to be Hollywood A-Listers. Anyone with a huge enough following would likely agree on marketing your products for a certain fee. They’re also easier to reach via their social media accounts.

Seek Professional Assistance
Whether or not you already have a CBD marketing strategy in place, it still pays to have a professional team to provide some assistance. They can give you expert advice on the dos and don’ts, as well as industry-specific strategies that you may not be privy to yet. Whether you direly need it or otherwise, you can always use an extra hand.

Here’s What an Agency Can Do For Your Los Angeles CBD Marketing Strategy
If you choose to go for the latter option of seeking professional assistance, we at Digital Mota are more than happy to help. Through the services we offer, we can help build the right strategy to bring you closer to your goals.

If you want to know more about us and what we have in store for our clients, visit our website or call us at (888) 559-5910. 

How Dispensary Photography Increases Brand Recognition

Eye-catching content is king in the digital age. We’re all scrolling from one heading or picture to the next, looking for something to sink our teeth into. You can forget about gaining new customers if you don’t stand out on timelines and search queries. Here’s how our high-quality dispensary photography can separate you from the pack and increase brand recognition.

What Do You Notice Online?
What do you notice when you search online or scroll through social media? Do you notice dull brands that can’t stimulate your senses? Probably not. You probably see eye-catching companies that have their finger on the pulse of what’s hot in today’s market. Your clientele notices the same things as you.

People only remember the brands and products that make an impression. Making a lasting impression and having a distinctive online presence is crucial in the cannabis industry. We can help you make a lasting impression that draws in customers with high-quality photography.

Keep Your Finger on the Pulse With Social Media
Everyone knows the importance of social media marketing and content creation. But how often do you see a brand take advantage of these platforms in a practical way? Are you making use of Instagram, Twitter, or TikTok to the best of your company’s abilities?

Developing your brand and online presence starts with social media. Your social media is the first stop for potential customers and clientele. You’ll get lost in the weeds if you aren’t using the platforms correctly or using platforms that don’t suit your brand. Our team can quickly relieve these concerns with curated social media content and high-quality stories that make your brand shine.

Trust Services With Proven Success
We talk a big game at Digital Mota. All of this would be essentially pillow-talk if we didn’t have a track record of proven results. We’ve worked with top names in the cannabis industry like Cannon, Roots Los Angeles, Cookies Palm Springs, and more.

We’ve enhanced several dispensaries with proven marketing techniques that yield dramatic results. We’ve taken dispensaries to the next level with curated content creation, thoroughly researched SEO keywords, and premium media development. Digital Mota helps you pull customers through your doors and keeps your authenticity intact. If you’re serious about your brand, you’ll reach out to Digital Mota.

Get High-Quality Dispensary Photography Today
Separating yourself from the pack is essential in the digital age and especially in the cannabis industry. Your industry is crowded with competing brands, products, and dispensaries, all vying for the top spot. Digital Mota is here to revolutionize your online presence with proven marketing techniques and high-quality content creation.

We can take your dispensary to the next level with curated content, social media advertisements, and premium videography. If you’re serious about increasing your brand recognition, contact Digital Mota at (888) 559-5910 or use the online contact form.

The Right Way to Do THC Digital Marketing

THC digital marketing is obviously a new concept that came about in this era of cannabis legalization. It’s a much different approach because you’ll need to consider the many factors, including certain limitations that come with the stigma surrounding marijuana. And this is where many of these challenges arise.

For example, social media platforms like Instagram, Twitter, and Facebook forbid any form of selling or promotion of cannabis use. And if you’re a dispensary trying to draw attention to your products, this can be quite an uphill battle.

But there is a way to grow your cannabis business through digital marketing, and this article will show you how through these strategies.

Utilize SEO
Search engine optimization (SEO) is number one on this list for a reason. Through blog posts or YouTube videos, you can draw attention to your content and ultimately create a loud buzz around your dispensary.

Here, you can post photos along with extensive details about each strain. Not only does this provide enough information about the products, but it also shows you as an authority figure in the industry.

There are many ways to boost brand awareness through SEO, like keyword usage, backlinking, and most importantly, creating valuable, usable content.

Focus on Educating People
Depending on who your audience is, there would still be a large chunk of people who have very little knowledge about cannabis and its potential benefits. Many of them probably even have an outdated notion about marijuana, one that centers around misinformation.

That said, part of your digital marketing efforts should be about educating people on the matter. Provide well-researched articles and infographics explaining each topic in a way that’s easily digestible, especially by old-school folks.

Diversify Your Content Strategy
While blog posts work well, having a diverse content line-up will also work to your advantage. A simple infographic containing facts and stats about cannabis is one way to do this. Likewise, short explainer videos can draw attention.

Always think of different ways to present the information you have. This keeps things fresh, and your audience coming back for more.

An Agency That Specializes on THC Digital Marketing
Whether or not you’re new to the cannabis digital marketing industry, we at Digital Mota can provide services to help boost your brand. We offer different packages for you to choose from, all of which are directed at strengthening your online presence.

For more information or inquiries, visit our website or call us at (888) 559-5910.

Marketing for Dispensaries that’s “Outside of the Box”

Are you having trouble putting together the right marketing for your dispensaries? Does it seem like everything you’re doing isn’t quite giving you the ROI you’d been looking for? It may seem like “weed sells itself,” but that’s really not true. It’s competitive. There are so many dispensaries out there, no matter where you are basically, that you have to do something extra to stand out. Here at Digital Mota, we can take care of the fundamentals for our clients, yes, but we can also do so much more.

Advertisements Where Your Customers Are

What’s great about digital marketing is that it can find your customers wherever they might be. We can use cutting-edge, proven digital marketing tactics to pinpoint your best prospective customers. By that same token, here at Digital Mota, we can provide marketing that’s not “digital” in any way. Case in point: the truck. We have access to the only kind of “infinity-screen” advertising truck. So, basically, we can put your ads on this truck and drive it around where you want (a convention, a neighborhood, or anywhere else).

Your Dispensary Brand How You Want It

We have multiple digital marketing packages available. Some of them include photo shoots for your products, your brand, and more. It’s important to note that these photo shoots can be exactly what you want them to be. Sure, we can get all of your products and locations, making them look exactly how you want, yes. But, we also have an entire team of trusted, pro models as well. You can choose the ones you’d like (or we can do it) and we can have them to your location, modeling your products and more, so that your brand is seen how you’d like.

Building from the Ground Up

The strategies mentioned above can be very effective, yes, but they’re basically “icing on the cake,” so to speak. The “cake” in this case, is the fundamental SEO and digital marketing services that we provide. We can build your website from the ground up (or build upon what you already have). On top of that, we can create SEO-optimized content that is informative, value-laden, and fun. Social media, videos, podcasts, keyword research, and more – if there’s a service that can help your SEO and online marketing, we provide it at a pro level.

Proven Marketing for Dispensaries

“Digital Mota” may not have been around all that long, but, in the time we’ve been around, we have helped many dispensaries from all over to be able to do that much better. You put so much into your dispensary, into your business, really, digital marketing is a way to protect your investment. For a free consultation with our digital marketing professionals, you can message us through our site or call (888) 559-5910.

Marketing for Weed Stores That Fits Your Weed Stores

“So, what do I get when I pay for marketing for weed stores? It’s just like, you guys write a lot of blogs or something, right?” We’ve been asked some version of that question many times since Digital Mota opened. Sure, we write you plenty of blogs, but we also work to help you to rank for more keywords while taking care of your social media and so much more. We have multiple packages available. Each can help a different business in different ways.

The Basics
If you go to our site, you’ll notice that each of the packages (Bronze, Silver, and Gold) each have similarities: you’ll get social posts, blog posts, online content creation, web maintenance, and backlinks. Obviously, these go up as you get a bigger package. That, then, is a major factor why the Bronze is so great for small businesses, the Silver is fantastic for weed shops, brands, and the like, while the Gold package is for the biggest companies (or those that want the most growth). However, there’s more to the packages than that.

GMB
Starting with the Silver Package, we’ll optimize keywords for you on GMB/Google My Business. Now, as you may have heard, this has to be done in a very particular fashion, as Google is a bit wary of the whole cannabis thing. Our pros know how to do this in such a way that helps your business to grow, getting you in front of more people on Google.

Paid Advertising Management
Speaking of Google and ad management, it can be tough. With some of our packages, we’ll manage your ads for you. That means you won’t have to worry about how to do it, our experts can take over this for you. Of course, you can be as involved as you’d like, but you’ll have a pro with a proven track record to be able to guide your advertisements.

Videos
There’s an old (and correct) cliche in digital marketing that “content is king.” There’s an even older cliche: “seeing is believing.” They’re both still true. Videos can do wonders for your business’s SEO, digital marketing, and more. Sure, pictures, blogs, and all of that are great, but a video can make an instant connection. We can do one to two videos a month, depending on your package.

Marketing for Weed Stores that Keeps Up With Growth

It’s important to note that with our packages, you aren’t like, locked into them forever. Indeed, we can scale them to your business. So, as your business grows, we can get right to work continuing to make sure that your marketing grows along with it. Customization is available, too, so that we’re always offering you the right services for your needs. For a free consultation with our experts, you can reach us through our site or call (888) 559-5910.

Dispensary Development for Branding, Marketing, and More Success

Does it feel like your dispensary doesn’t really have a brand? You know that you sell great cannabis products, you love your location, and all of that, but does your dispensary seem different than all of the rest? Perhaps paradoxically, that can be one of the more challenging parts of defining your dispensary’s branding: making it different from the other places selling weed around you. Our dispensary development services can help in a variety of ways.

Finding Your Potential Customers

For starters, we always understand that your dispensary and your brand are just that: yours. We always work with you to ensure that’s the case. So, our clients are always as involved as they want to be. Some work with us every step of the way, OK-ing this and that until the final product. Others, on the other hand, just tell us to do it ourselves. Whether it’s that or anything in the middle, we can make your brand fit your particular dispensary, so that it’s always seen how you want it to be seen.

Better Ways to Market

One thing we’ve found: there’s always another way to get your brand out there, there’s always something more that you can do. Keyword research, for example, is constant. Whether it’s in the context of finding keywords to rank for or checking the analytics for how they’re doing, we’re always looking for more ways to grow your brand. That said, plenty of marketing goes on offline too. Case in point: the infinity screen truck. We can make sure that your brand is seen around the events and in the areas that you want it to be seen.

A Marketing Team

You may have read to this part and thought: “OK, fine, that all sounds good. But, can’t I do that myself?” Well, you could try. Perhaps you could do some of it yourself. However, that’s one of the best parts of working with a digital marketing agency: you’re working with an entire agency. We have SEO experts, professional writers, podcasters, editors, videographers, photographers, models, and so many others. All of us have worked together for a long time. So, we can put together work for you in a hurry. That way, you’re getting an entire machine, basically, on your side.

Dispensary Development from the Pros

No matter what level of growth your brand is at, we can help. If you’re just getting started, that’s great: we have a Bronze package, and we can build your site, develop your brand, and so much more. If you’re a growing business, if you’ve been around for a minute, our Silver and Gold packages may be the way to go. Of course, these can be customized for your needs. For a free consultation with our experts to see how we can help you, you can message us through our site or call (888) 559-5910.

Cannabis Events: Get Ready For Burning Treez Festival 2022

The world has opened back up and cannabis events are back in our lives. And for this year, one of the biggest featured happenings is the Burning Treez Festival. It’s a weekend of fun, music, and cannabis, all of which cater to herb-lovers all around.

The event takes place on August 27th at the Adelanto Stadium and Events Center in Adelanto, California. Whether you’re a resident or you’re just visiting, be sure to drop by if you’re in the area.

What to Expect From Burning Treez Festival 2022
If you love hip hop music along with your favorite magic herb, you will definitely get a kick out of this event. It will feature the biggest names in rap, including legends like Busta Rhymes, Ludacris, Mobb Deep, Soulja Boy, Rick Ross, and Xzibit. That should bring forth a nice touch of nostalgia, which is always welcome especially if you’re an old school fan.

We at Digital Mota will have a booth set up to give you an idea of what we offer. We mainly cater to cannabis professionals who need marketing and advertising services for their respective businesses. And we will gladly answer any questions you may have for us.

A Weekend For Industry Leaders and Professionals
But before everyone goes into festival mode, cannabis professionals can also enjoy a whole day affair of networking and seminars. On August 26th, industry experts are invited to attend the Cannexs B2B Expo. It will feature important topics on cannabis and sports, identifying your consumer, as well as strategies on opening up cannabis retailers.

Catch Digital Mota In One of 2022’s Biggest Cannabis Events!
As we mentioned, we will have a booth at the Burning Treez Festival. And if you want to know more about what Digital Mota is, check out our website. If you’re a cannabis professional, see if any of our services fit your needs.

Come Learn About Marketing for Dispensaries at Burning Treez Music Festival!

The cannabis industry is loaded with cutthroat companies vying for the top spot. That’s why proper marketing for dispensaries is essential for growing your customer base and staying above the pack. Come visit our booth at the Burning Treez Music Festival to learn how Digital Mota can help.

Learn About Marketing for Dispensaries
Digital marketing is fundamental for all brands in the internet age, not just dispensaries. But proper marketing techniques are even more critical for your business. Your industry is chock full of products, dispensaries, and companies. If you’re struggling to be noticed, you’ve come to the right place.

We Help You Reach More Customers
Digital Mota helps dispensaries gain more recognition and reach more customers with proven marketing methods that yield dramatic results. Imagine a customer searching for dispensaries in their area; what do you think they search for? They search for “Dispensaries near me” or maybe, “dispensaries LA.”

How will your dispensary show up in those results and get seen by potential customers? We craft curated content pieces that use relevant SEO keywords to help rank your brand. With paid advertisements, we can place your dispensary directly in front of customers.

Build Customer Loyalty and Respect
Placing your dispensary first is essential to reach more clientele, but what about keeping customers for the long run? What about building brand notoriety and respect within your industry? That’s where social media comes into play.

Dispensaries and cannabis companies are constantly posting on social media. Customers scroll past countless advertisements and marketing promotions on Instagram, Twitter, and Tik Tok. They only notice distinctive brands and companies that stand out amongst the rest. Digital Mota uses social media outreach and professional photography to help you stand out on timelines.

Visit Our Booth at Burning Treez Music Festival
So, what’re you waiting for? Come to Burning Treez Music Festival to learn more about how Digital Mota can help your dispensary stand out. You can find us at the Burning TreeZ Music Festival from August 27th at 4:20 PM to 12:00 AM.

If you’re serious about taking your dispensary to the next level, purchase tickets, speak with us in person, or call (888) 559-5910 for more information. We have goodie bags, promotional materials, and our expert team members ready to answer any questions. You can also see performances by Rick Ross, Ludacris, Busta Rhymes, and more.

What To Expect From One of the Year’s Biggest 420 Friendly Events

One of the year’s biggest 420-friendly events is coming right up. We’re talking about the Burning Treez Festival on August 26th and 27th at the Adelanto Events Center in Adelanto, California. It will feature some of the most notable acts in hip hop music, both past and present.

But also part of that weekend of fun is the Cannexs B2B, which will include our company Digital Mota. This, among many things, should give you more reasons to check this event out!

The Ultimate Networking Event For Cannabis Professionals
But before the 420 festivities kick off, there will first be a networking event for cannabis professionals all around. You can engage and share ideas with like-minded individuals at the Cannexs Business to Business (B2B) Conference on Friday, August 26th.

Here, you’ll learn more about the proper strategies for opening up cannabis retailers, surviving the industry, cannabis and sports, as well as identifying your consumer. As a bonus, you’ll also hear from rapper Xzibit, who is also a successful cannabis entrepreneur.

The Burning Treez Festival
After all the networking events are done, everyone is then welcomed to party the weekend away with the Burning Treez Festival. Happening the next day on the 27th, catch some of the industry’s best hip hop acts, including Xzibit, Rick Ross, Soulja Boy, Kurupt, Ludacis, and Busta Rhymes just to name a few.

The event kicks off exactly at 4:20pm and will include the hottest brands in cannabis fashion. Digital Mota will have a booth at the festival to give you a better idea of what we’re all about, as well as our service offerings. We will also be giving away special treats through our goodie bags. Tickets are priced between $79.99- $500.

Check Us Out At One Of the Year’s Biggest 420-Friendly Events
If you don’t have anything planned for the weekend, be sure to join us during the Cannexs B2B Conference and the Burning Treez Festival. But if you want to know more about us at Digital Mota, visit our website. Our client list includes many reputable cannabis dispensaries in Southern California, so be sure to check us out!

Don’t Miss the Digital Mota Booth at the Burning TreeZ Music Festival

The Burning TreeZ Music Festival is dominating the Adelanto Stadium on August 27th, and Digital Mota will be in the middle of the action! With performances from outstanding Hip Hop and R&B artists, this event can’t be missed. Here’s what to look out for on August 27th at Adelanto Stadium.

Live Performances From Living Legends
If you’ve been living under a rock lately, the Burning Treez Music Festival is going to have live performances from Hip Hop and R&B legends. The event kicks off at 4:20 PM and is headlined by legendary artists like:

Ludacris
Rick Ross
Busta Rhymes
Soulja Boy
Xzibit
Too Short
Kurupt
You’ll find the Digital Mota team throwing down in the thick of things with merchandise, goodie bags, and more. If you’re part of a cannabis company, do yourself a favor and speak with one of our expert team members on how we can take your brand to the next level.

The World Series of Cannabis
It couldn’t be a cannabis event without a cannabis competition! The World Series of Cannabis is hosted at the music festival and celebrates the industry. The premier cannabis competition is the number one direct-to-consumer, consumer-judged cannabis product competition available. Some awards to look forward to including:

Best Overall Flower
WSOC Best Overall
Best Overall Edible
Best Overall Vape
Verified & People’s Choice
Top brands, cultivators, and companies will showcase their best products, allowing you to know who’s on top in the cannabis industry. You’ll have the inside scoop on what’s popping, what’s mid, and what’s bunk after the World Series of Cannabis closes.

Merch and Goodies
The Digital Mota booth can’t leave the public hanging! Visit our booth at the Burning Treez Music Festival for merchandise, promotional materials, and goodie bags. If you’re in the cannabis industry, consult one of our expert team members to learn how we can take your brand to the next level. We help cannabis companies gain more recognition and reach more customers with proven marketing methods that yield dramatic results.

Visit the Digital Mota Booth at the Burning Treez Music Festival
So, what are you waiting for? Purchase tickets to Burning Treez Music Festival to see performances by Ludacris, Rick Ross, Busta Rhymes, and more. Not only will you witness the very best cannabis brands compete in The World Series of Cannabis, but you’ll also have a chance to try products from various industry favorites.

You can stop by the Digital Mota booth for merch, goodie bags, and promotions! And if you’re in the industry looking to step up your game, we’re here to help. You can ask about services, learn about proven marketing methods, and take the following steps you’ve been looking for.

Visit us at the Burning Treez Music Festival on August 27th, or call us at (888) 559-5910 for more information.